my name is Steve King and the CEO of Black Swan the Black Swan is a inspiration for our company because its really a story about predicting the impossible to predict social prediction is relatively new so weve all been using social listening for quite a while and its been very helpful for us to understand whats the context of our world outside of just the sales data what social protection is is now we have.
Enough data were able to sort of forecast that forward so, instead of just looking at whats having now and historically, we know enough about the patterns in social data, then we can actually predict into the future where you know they are really planning for their next couple Of years, future theyre really interested in what consumers going to be talking about in six months, time or years time and that’s. Really what social prediction can do is say, look. This is where everyone is going. This is what people are going to be worried about thinking.
About excited about – and these are where the products you can create in order to make sure you capitalize on those new things, machine learning and AI are completely changing the way. We look at everything. If you, you know, if you look at it from how quickly are in our industry, is moving and in reality, its a tool, you know so in the same way as every new your tool comes out, we get a
Bit overexcited so my advice for marketeers technologists. Anyone trying to navigate this new future of artificial intelligence is really just to spend a bit of time to understand what its trying to achieve and what levers you can pull. You know to your own advantage because were all trying to do the same thing. You know really its about learning these tools and learning what theyre capable of and then
Bringing them into the creative process.
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