Hey there, Jen McKinnon here and I’m back with another trends round up from Envato Today we’re delving into the exciting world of marketing with 7 trends that are set to shape the landscape in 2021 All the featured Envato Elements items can be downloaded via the link in the description below Envato Elements is a subscription based library full of all the digital creative assets you need to produce professional marketing materials in no time From brochures and business cards to social media.
graphics, video templates and even website themes and code, everything you need to streamline your creative process is at your fingertips Check the link in the description for a special offer from the Envato team to get you started But now it’s trend time! Let’s dive in! The global health crisis in 2020 completely changed the way brands market their products and spurred an increase in the use of user generated content.
[or UGC] as a practical way to engage viewers UGC has been used by many brands for testimonials or endorsements from social media influencers or just ‘that guy who bought your thing and loved it’; but, while positive customer feedback is invaluable to a brand, it’s not the only way to include your users in your marketing output Brands have seen benefits from showcasing raw, untouched footage and imagery from their customers in their advertising and it’s working, boosting the brand’s credibility through authenticity A great example of the use of user generated content.
is the “To Those Who Mother” Mother’s Day campaign by The Iconic, an Australian online clothing retailer This short video highlights touching moments from the day-to-day lives of hard-working mothers caring for their children throughout the 2020 lockdown period You can add your own user generated content to this Freestyle Slideshow template by Proskurovskiy to create a dynamic, professional campaign for your brand Multi-Purpose Slideshow II by framestore is also a great option to showcase customer videos, images and testimonials For more on user generated content, visit our Video.
Trends piece linked in the description below Quality is paramount if you’re looking to build a reliable brand image that people recognise and trust Apple have perfectly executed a highly relevant example of high-quality branded content in their 7 minute ad, titled “The Whole Working From Home Thing” You’ve got a team of people working remotely towards a strict deadline under challenging and entirely relatable circumstances Regardless, they make it all happen with the help of their trusty Apple products Estee Lauder have also used high-quality branded content in their innovative, retro ANRcade campaign They’ve replicated online arcade-style games,.
but Pac-Man and Space Invaders have been swapped out for games featuring their own products! It’s interactive, it’s fun and it’s an ingenious use of a bold marketing trend! To heighten the quality and professional finish of your brand’s video content, Logo Intro by EnesM from Envato Elements is the way to go In line with this trend, brands have also shifted towards templated video overlays to ensure consistency and brand cohesion across their video content.
Colorful Modern Broadcast Package by NobleMetal is one of our favourites to help you achieve just that Social commerce refers to the incredible range of social media shopfronts, shoppable posts and other eCommerce strategies we see on our social media feeds each and every day Hey Tiger is an Australian chocolate endeavour with a difference – they do the majority of their highly effective marketing via Instagram using social ads, shoppable posts and an eye-catching Insta feed.
In order to use social commerce to its fullest you need to get your products looking amazing, and what better way than with a flawless mockup template from Envato Elements Snapback FullCap Mockup by bangingjoints is a fantastic example that will help get your cap designs mocked up and ready to publish to your social shop And, when the time comes to promote your next sale this collection of 15 creative post.
templates by uicreativenet has got you covered Looking for more on what’s hot in the world of social media? Check out our Instagram Trends piece linked below With so many social movements on the rise, brand activism took the spotlight in 2020 and is set to continue well into 2021 As a result, brands are shining a light on their values and political viewpoints, and taking a stand with social activism through branding, and sometimes even the product they sell Ben & Jerry’s took activism to the next level recently with their latest Unfudge Our Future flavour,.
exclusive to Australia Using the delectable product to spread the word, the brand has started a petition, alongside climate change leaders 350 org, that calls on politicians to create a clean and resilient Australia for generations to come If you’re looking to get your brand values out into the world, this easy-to-customise Brochure template by spacestudios gives you just the platform Support for current social movements has also been popular in photography, so if you’re interested in learning more, check out our Photography Trends piece via the link in the description below.
Relating directly to search engine optimisation, this is one for the more technical-minded Google has always placed user experience as the top priority on their platform and shape their ranking factors around the goal to surface the most relevant and useful information for the searcher Announced in mid 2020, Core Web Vitals will be added to the new Page Experience signal, one of the hundreds of ranking factors used to determine what shows up in search results Google says, “Core Web Vitals are a set of real-world, user-centered metrics that quantify key aspects of the user experience.
They measure dimensions of web usability such as load time, interactivity, and the stability of content as it loads ” Nowadays, providing a great user experience can mean the difference between making a sale and driving your customers off to one of your competitors To get a head start check out this UX Wireframe kit by mir_design, available on Envato Elements It includes 120 customisable cards and 37 additional elements to help you map out your user flow.
Nostalgia is one of the most impactful marketing trends of the past few years, and for good reason! Studies have shown that a hit of nostalgia can improve our mental state So, what better way to align your brand with positive thoughts and emotions than with a throwback The superbowl ads of 2020 did exactly that Check out this one from Cheetos that takes us back to the 90s And this one from Jeep that gives us the good.
ol’ Bill Murray feels You can give your followers a trip down memory lane by drawing on the arcade era with Arcade Logo 2 by SebicheArgentino Or, if the Memphis-Milano style is more your speed, Back to 90s Instagram Pack by aiyari is full of vibrant social media templates It’s clear that retro is in, so for more on the trends of the 60s, 70s and 80s, check out our Retro Design Trends piece linked in the description below.
Instagram, Facebook, YouTube and many other platforms have provided businesses the opportunity to “go live” This helps build a deeper connection with key target markets, allowing brands to get that little bit closer to their audience by proving credibility with personality and authenticity We can see the trend in full flight here National Geographic allow their viewers to experience the world through the eyes of their photographers on Instagram Live YouTube influencer and designer Jesse Showalter also uses the live format to connect with his.
community of followers on a more personal level You can see here, he takes his live streams to the next level, using a countdown feature prior to commencing the broadcast, an intro, lower thirds and a subscribe overlay to increase production value and professionalism, and better influence his viewers to act on his calls to action If you already live stream using an encoder system, you can step up your branding with this.
Youtube Elements template by agungugang, which includes logo intros, lower thirds, like and subscribe animations, outros and more If you’re interested in learning more about video trends, check out our Video Trends piece linked in the description below That does it for the Marketing Trends you’ll be seeing in 2021 If this video was helpful, don’t forget to like it below so we know to keep producing more content like this And don’t forget to subscribe to the Envato YouTube channel to stay up to date with our latest content! Have your say and tell us what trends you’d.like us to profile next in the comments below We’re done here but, if you’re not ready to get back to the real world just yet, watch our next video by clicking one of the thumbnails to the right They’ve been chosen just for you! See you next time!
#1 User Generated Content
Is content that is created by users, and not by brands or businesses. User Generated Content is a way to build trust and credibility with your customers and prospects.
In fact, according to a recent study, 80% of consumers say they trust online reviews more than personal recommendations. The power of User Generated Content It is important to note that User Generated Content is different from traditional advertising. Traditional advertising is about creating brand awareness and driving traffic to your website. This is done through paid advertising, and is often used to promote a specific product or service. However, User Generated Content is about creating a sense of community among your customers, and it is about building trust and credibility with your customers. Why should you consider User Generated Content? User Generated Content has the potential to be an extremely powerful marketing tool. User Generated Content can help your brand grow in ways that traditional advertising cannot. User Generated Content can help build a stronger relationship with your customers and prospects. User Generated Content can be used to build trust and credibility with your customers and prospects. User Generated Content can help build a sense of community among your customers and prospects. User Generated Content can help build a strong online reputation for your brand. User Generated Content can help build a stronger relationship with your customers and prospects.
#2 High-Quality Branded Content
This is content that is created by businesses or brands. High-Quality Branded Content is about creating brand awareness and driving traffic to your website. High-Quality Branded Content is about creating a positive, consistent experience for your customers and prospects. It is about building trust and credibility with your customers and prospects.
#3 Social Commerce
Is the practice of engaging with customers through social media.
It is a way to make customers feel more connected to your brand and allows them to share their experiences, recommendations, and feedback with others.
It is also a way to find new customers and engage existing customers.
This can be done by posting comments on blogs or social media pages, responding to tweets, and creating a Facebook page.
Social commerce is important for businesses because it is an effective way to market, connect with customers, and build relationships.
It is also a great way to create customer loyalty.
#4 Brand Activism
is the practice of using marketing to influence the brand image of a company or product. Brand activism is the process by which companies, groups, or individuals attempt to change the image of a particular brand.
It is also known as brand building or brand reinforcement.
Brand activism is the opposite of brand destruction.
Brand activism can be used to reinforce the brand image of a company or product.
Brand activism is the process of changing a person’s mind about a brand.
Brand activism can be used to reinforce the image of a company or product.
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