Humanizing AI with Ashely Welsh and Jan Almasy

That you said right after the business to person no humanizing humanizing, ai, so that’s, something im extremely passionate about right. Is this artificial intelligence and how it can enhance the ability to gather insight in terms of just the vast reach of data points. Its able to bring in yeah um – i just gave a speech not too long ago about our human centric media model right and it was at the university of

Akron here in ohio, but one of the things that i said there was ai – is nothing but a force multiplier. All. It is its not a magic bullet, its not pixie dust yeah, its not a unicorn or yoda or whatever. We decided to call john for the day that’s right, actually, a new name, yeah um its its a force multiplier, so it still requires a highly trained human pilot yeah in my world in the world of the creative. What it allows us to do is

Allow creatives to do what they love, which is being creative. You know we have a photographer and a videographer that like go out and shoot our commercials for us, and so instead of spending 10 hours, trying to figure out what type of commercial to shoot, what type of music to use. What other stuff we can find. All of that out using ai yeah and then what they do is

Phenomenally executing get really really creative, with the shots, with the audio with the music. With you know, all this other stuff, which is what they actually love doing, so it really unlocks creatively right and it allows that person to bypass. You know this period of time that they would have spent just mindlessly, researching or brainstorming, and now they can take this data set.

Brainstorm for half the time get an even better result and really just go out and take some awesome pictures. So im curious like if that’s the process in the creative world. What would that equivalent kind of be you think in the sales world like what would ai unlock for that human pilot to be able to drive? Well

Um, i think, like there’s there’s, an organization called data book, um theyre, i think they’ve been around about five years. Silicon valley, startup um. They have been really smart in terms of using ai and data analytics to um start to to understand not only sort of industry trends but um for lets say you’re going after a sort of an oil company.

Industry trends, but then also looking at like what is the board asking for from this executive team and what is this person on the executive team really accountable for in terms of goals and metrics? So they can quickly use all these analytics to synthesize for a seller. Whats important to john lets say: whos, the ceo of this oil company, so that is um in a very personalized way to the industry, like so that’s, incredible um, but it still doesnt. Just i still cant

Walk in there with my analytics and and sort of sell you on the fact that now i actually know more than you do about you and your industry, without sort of also empathizing with how you what this must feel like for you and other things ive experienced About you and your customers – and i also think, like the reason why this matters is because we are human beings who are wired by emotion like our reptilian brain

And where we act first is from our emotions right not from the logic we make bad decisions all day, long because were emotional right and so ai and all these data analytics are never gon na know. You know that i just had a bad morning, and now i dont care what you tell me, but im gon na make a different decision, because i am emotional or because of my

History or whatever it is so uh again i cant read body language. I mean right but like its not going to know you know this person has their ankles crossed, which means that theyre still totally holding back from a part of a conversation. You know yeah that that’s never going to be able to replace you getting face to face with a

Client and actually oh like what it let the les brown quote that i use all the time is dont get what you want to say get in the way of what they need to hear. You know. Sometimes you walk into a clients office, and this actually just happened last week to me. I walked in noticed that you know he was agitated, while he was making coffee so

We spent the first half an hour of our console just talking letting him vent yeah, but whatever it was yeah whatever it was, and then we you know carried out. I was able to squeeze in what we needed to squeeze in in that half hour. But if i would have started pushing there and been like hey, i have this analytics. That tells me everything about you heres. You know i would have

Gotten kicked out yeah exactly exactly yeah, or at least it would have probably just gone right it would. His brain wouldnt have been focused enough. It would have just gone in as we say, one ear out the other. I remember what i was going to