The first step is to remember that your audience is made up of people, prospects and customers not machines and algorithms.
This is the critical component of successful business to customer relationships.
The next step is to create a storyboard for each piece of content. This helps to understand what the content is about and how it fits into your overall narrative. Then, use the storyboard as a guide to write a script.
Next step is where you actually fire up your writing machine and let it do it’s stuff!
Once you’ve got the basic idea draft output, then go back and re-read the storyboard and see if there’s anything else you can add or subtract from the initial concept. If there is, do it. Don’t be afraid of changing your initial concept. In fact, in most cases, you should completely change your initial concept because… The First AI created Draft Is Not The Final Draft that will engage real people!
What are the biggest challenges in ai-generated marketing content?
Artificial Intelligence has been around for decades, but only recently has it become mainstream. As we know AI technology is used in everything from self-driving cars to smart home devices.
However, the field of AI is still very new and evolving. As such, it is not yet clear what impact it will have on our lives as marketers.
Some experts believe that AI will be able to create content better than humans, while others believe that it will eventually replace us altogether. That remains to be seen and that will depend on the sophistication of the algorithms and whether they can truly mimic human creativity and empathy.
Anyways here’s a list of the most common objections to pure ai created content…
AI-generated marketing content is often emotionless and lacks humanity. It’s the case that most marketing generated by AI isn’t “humanized”.
However, this is only because the technology isn’t sophisticated enough to generate content in a truly intelligent way. As AI technology continues to evolve, it will get better and better at “empathizing” with human beings and becoming more and more “human-like”.
At the moment, the goal of AI is to create intelligent machines that can perform tasks that require human intelligence rather than intelligence and creativity, the aspect of humanizing content is one of the next steps in it’s evolution.
Ai programs typically have similar structure as they are often drawing from a similar data set (OpenAi GPT-3). We as humans do the same, but the difference here is that we humans all have a different and rich human experience history by which we view the world and make sense of it. This leads to attribution of meaning rather than just re-configuring data we actually attach meaning to the data via our worldview which is hopefully shared by our target market.
The main idea behind a marketing campaign is to deliver a message that resonates with your audience and for that to be true you must have an understanding and connection with your “people”. AI alone cannot do this at the present time as a key component of any successful marketing campaign is delivering a message that resonates well with your target market. The message should be relevant and useful to them, and it should encourage them to act on your offer and is often heavily influenced by brands “know like and trust” factor.
You need to talk and listen to your prospects, consumers and customers (user-generated content) in a way that they appreciate, is easily accessible, understandable and that they will respond positively to.
How to make ai-generated content more human?
The best way to make AI generated content sound more human is to use natural language processing techniques to generate text that sounds like humans would write. This includes using NLP techniques such as sentiment analysis, topic modeling, and word embedding. These methods allow computers to understand how people think about things and then translate those thoughts into words. For example, if someone says something negative or positive about a product, these systems could analyze their tone and determine whether they were being sarcastic or serious.
How to create ai-generated content?
Ai-generated content is a form of content that is generated automatically by artificial intelligence. This includes news articles, blog posts, and other types of text. The main difference between human-written content and ai-generated content is that the latter is not written by humans. However, ai-generated content has become popular among marketers because it is cheaper and easier to produce than human-written content. But this comes with caveats and drawbacks;
1/ Fact checking is critically important as AI will tend to distort or make up facts and statistics.
2/ It may not reflect your brands voice and values.
3/ Most ai content generation tools produce a first draft
Which in itself can be a huge time saver, but needs the editing and contextualization editing of a human with knowledge of the brand, it’s values, it’s audience and it’s short and long term objectives if it’s going to be on point and resonate with it’s readers.
FAQ
Humanizing AI created content is an emerging trend in the marketing industry. It involves using artificial intelligence to create content that has human qualities. The goal is to make the content read, look and sound natural and relatable via.
It is attempting to take content created by machines and improve on it’s emaotional qualities and tone in order to match human generated content.
The old maxim being “People buy from people” isn’t too far away from the heart of this matter, but we can also add in the know, like and trust trinity to add clarity to the arena of humanizing AI generated content.
AI created content is becoming increasingly popular because it helps brands connect with their audience. It also allows companies to reach out to people who might not normally engage with their brand.
What is AI content?
Ai content, or to give it’s full name ai generated content, refers to media that has been automatically created by AI systems.
AI systems are software programs that use machine learning algorithms to generate text, images, videos, and other types of content. These systems get better at producing high-quality output as they gain experience.
The most common type of AI content is automated blog posts, but there are many others including articles on social media platforms like Medium, LinkedIn Pulse, Quora, Facebook groups, etc
Can Google detect AI generated content?
At the time of writing it can be assumed that Google can detect some AI created content. GPT-2 has be detected easily and I suspect that GPT-3 maybe detectable.
It could be argued that this is less important and what is more important is that the content satisfies the search intent. If AI created content that our online communities and members like and ansers their needs then why would the search engines have any issues with the content?
Already Google are experimenting with rewriting article titles in a bid to improve ctr and match content to search intent.
Maybe a better question to ask is why would Google want to be able to detect AI created content? I believe that the anser lies with potentially harmful content and mass propoganda being created and disseminiated by machines that is indistinguable from “real” world, human created content.
Recent technology that can produce deep fake videos and the creation of misleading and inappropriate content are an indication of potentially misuse of AI technology.
Is there a need for commercial AI created content moderation?
Yes, at the time of writing all AI created content needs human moderation in order to safeguard the online community and also to add the human touch and brand voice to content.
How to Humanize AI created content?
There are two ways to humanize AI content:
1) Make sure the content is relevant to your business. If you have a car dealership then you probably don’t want to publish articles about how to build a robot arm for your business.
2) Use language models to ensure the content sounds natural. For example, if you wanted to write something about how to run a successful business, you would need to know what words are used in business related content.
3) Always oversee and edit AI content to make sure it is something that you want to be associated with, is not harmful, matches your brand values and satisfies search intent.
What’s the future of Ai and the future of marketing?
The future of Ai is to help marketers create better customer experiences through AI-powered chatbots, written and video content … and to use AI to automate repetitive tasks.
Marketing automation has been around for decades, but today’s technology allows us to do more with less effort.
The future of ai in marketing marketing is about making marketing more efficient and effective.
The future of humans in marketing is to define problems, find solutions and direct processes to bring products and services to market.
In a nutshell to focus on creativity and innovation.