what are the areas where artificial intelligence can be used in your business i help organizations understand how they can use artificial intelligence and then i help them design strategies around this ive worked with big global companies like shell ive worked with government organizations like the un to help them make better use of their data and use ai and when i do this we tend to look at.
four specific areas i think its really useful to explore when you want to understand how ai is relevant to your own organization so the first one is where we look at how can we use artificial intelligence to make better use of our data and understand trends so we now live in a world of big data we have more data than ever before less than one.
percent of all the data that organizations have is ever used let alone used to inform any meaningful decision making so what ai allows you to do is to run on your data and see are there any important patterns so without you consciously saying is this a business question this is how i analyze it lets say who are my most profitable customers the ai can do some of this with for you so modern cloud computing infrastructure already has the capability to to basically automate some of your analysis and this will happen more and more that ais will pick up.
certain trends if you’re a retailer for example they might say okay there are certain products that seem to go up more people want to buy toilet paper now more people want to buy biscuits alcohol sales are going up and down without you having to actively look for this and this is becoming increasingly important so ai can automate your insights from data the second area is where ai can help you provide better more intelligent and personalized services this is actually linked to the.
first one because if you have better customer insights or better customer understanding this then allows you to provide intelligent services so if you think about companies like amazon they are using the insights and the data theyre collecting to automatically recommend the best products to you netflix does something similar they are getting more and more intelligent so theyre not only.
recommending a particular film because you like to watch it they are now trying to fine-tune this and say is this the right time where you would normally watch the film and they might also even give you a title that is more attractive to you so for example if you like robert de niro and you have watched lots of films with robert de niro and theyre not saying.
this film might also be interesting in but the poster hasnt got him on the title on the on the poster because he only plays a tiny little role in it they might give you a different tile as a preview okay this makes it more enticing for you to watch so we want more of this we want more personalized services that are customized for to the needs that we have in any given point in time and ai enables that the third one is where we use artificial intelligence to make our products more intelligent and smarter so we now have.
ai built into our phones into our tvs into our cars into our watches and so on and what i predict is that soon we will have ai in almost all products that you can imagine i already see this with toothbrushes you now have a toothbrush that usually uses artificial intelligence and sensors to see how well youve brushed your teeth and you up you can then use your app to see which part of your mouth you need to clean a bit better we now have this in cars that are.
becoming increasingly autonomous at the moment theyre helping us to detect blind spots watch whats going on around us make sure we stay in the lane in the future they will drive for us so all products from toasters to fridges that cannot understand whats within them and can make recommendation of what wines to use with the food you’re planning to make two yoga mats that give you feedback on.
your positions automatically are now using artificial intelligence and soon a product without this intelligence will simply find it difficult to compete the fourth area where artificial intelligence can be used in business is to optimize your business processes and streamline line that streamline them and and automate parts of your organization if you think about this ai can now be used to make machines intelligent and they can do work for you so we have intelligent robots that are even aware of their surroundings if you have ever seen the latest iphone.
factory or car factory you realize that all of this is being automated but this now happens across the supply chain where warehouses are automated production plans are automated the deliveries are automated where i live we regularly get robot deliveries of our grocery their little self-driving autonomous robots that come to our house and deliver the shopping so this will happen more and more that we are thinking about how do we improve and automate our business processes.
and its not only our physical process but also our more clerical managerial tasks we now have robotic process automation that is enabled by artificial intelligence so if you run a call center for example and someone rings in with a particular plot problem and then what then happens is that the call center operator needs to go into a certain database pull up this document go somewhere else pull this up compare them and then give.
you the answer we now have artificial intelligence that can watch what is happening and if these patterns emerge over time say this is the same problem the same kind of processes you need to do the same data you need to copy across they can do this for you i sometimes think its similar to my emails when i receive an email about a speaking engagement for example i can already predict the kind of response i will.
send then the kind of forwards and backwards wheres the event how many people and so on if i have an intelligent ai watching me for a month they can automate this so increasingly businesses are now looking at how they can do this so they are the four areas of of any business where you should really seriously consider ai for and use it making more intelligent decisions.
um smarter services more intelligent products and more intelligent business operations hopefully this was useful if you want to learn more about any of these head to my youtube channel subscribe or head to my website where you can find hundreds of articles.
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