How Al is Changing Marketing and SEO (And How to Use it In Your Business)

– Wouldnt it be cool if AI did your marketing for you? Well, now it can Hi everyone, Im Neil Patel, and today, Im going to break down how AI is changing marketing and SEO Before we get started, make sure you subscribe to this channel if youre on YouTube Click the alert notification Look, technology has made marketing easy Today, I want to share some of those tools that can make your life easier, and also talk about the future of AI in marketing.

So lets go over some of the tools first Tool number one, Morphio ai Its a monitor and analysis tool that uses AI Itll tell you when something is wrong with your paid ad budgets This is super important because, look, as an SMB or even an enterprise company, you all have budget You dont want something to go over Now of course, if its making you an arm or a leg.

and its highly profitable, course you want to scale it up But in case something goes wrong and you lose money, you want to make sure you stick within those budgets Or If a page breaks on your site and you have a 404 error page, you want to be notified right away Especially, if that page is getting a lot of traffic, or youre driving paid ad traffic or (mumbles) organically, you dont want to lose that organic ranking, or waste all that money that you were spending on paid ads,.

and just ruin your quality score It can even auto exclude ineffective ad placements So lets say youre spending all this money on advertising, and youre having people help you out If youre testing out a thousand different places or a hundred, I know Im going to the extreme, if ones that arent working out, you dont want to keep spending money Even if your whole campaign is profitable, but theres certain parts of the campaign.

that arent profitable But the ones that are profitable are picking them up You want to stop the under performing ones so you can spend more money on the placements that are performing That way, youd make even more profit So check out that tool Tool number two, marketbrew Its an automated SEO AI tool, and heres what I mean by this: Its a search engine that can calibrate itself.

to be like any search engine that you want it to be So for example, lets say you want it to be like Google You know, when you make changes to your site, it can take months before Google sees an impact, and months before you even get the ranking position that you want So you can make adjustments through this tool, run it through marketbrew, see what it would be, and that way, you dont have to wait months to figure out if your change was a good change, or a bad change And that way, if the SEO experiments your running.

are going to be positive versus negative cause not all experiments work out So its definitely worth checking out cause itll help you avoid some of the mistakes Now grant it, its not going to be identical to Googles algorithm cause they make roughly eight plus changes a day But, itll give you a a good idea of whats going to work and whats not going to work Tool number three, Jarvis ai Content creation tools, especially ones that are using AI, are not perfect But, they do save you a lot of time What if, tools helps with your titles, your outlines,.

and even paragraphs, and you just have to go in and put some keywords Itll help set up all this content for you, and then you just had to go in and make it better Thats what Jarvis ai does Itll give you a head start, and it can save you, sometimes, half the time when it comes to creating content which is huge Especially if you hate writing content.

I personally love writing content, and I dont know why I still do this But I write it all manually, I dont use the tools But for me, funny enough, its like a zen moment Another zen moment for me is like ironing When I iron clothes, its really peaceful and I love it Another zen moment for me is writing content It really puts me at peace Tool number four, clearscope This will help you get more traffic from your writing.

And thats cause clearscope helps you produce content thats highly relevant to what people are searching for It helps you determine, what topics you should focus on, as well as the writing aspect of your content creation Such as headings, keywords that you should use within your content to also get the most traffic Cause remember, if you use tools like Ubersuggest to do your keyword research which you should, its not just about those head terms Thats when Ubersuggest we have those keyword ideas.

cause theres all these other longed out keywords that you need to use as well Now that we covered some tools that you should try, heres where marketing and AI is going in the future With SEO, people like me at Ubersuggest, we have teams of people working on AI machine learning where you can put java script on your website,.

and it just does all your SEO for you So you dont have to end up changing any aspect of your on page code and the tool will do it for you Were even trying to use machine learning (mumbles) and were running experiments on our end to figure out if we can even matching build links to do the outreach for you,.

all automated as if it was humans, and actually get you linked without having a human do it And with marketing, youre going to see AI integrated into all forms of marketing Not just, hey, you know SEO But also things like digital build boards You can end up telling a platform that you have a budget of x dollars and eventually, itll test placing you everywhere that itll know that youll get an R or Y from.

And thats where youre going to see the future of marketing Now it doesnt mean that all the AI is going to replace humans cause humans can do a lot of creative thinking and is yet to be seen if AI can do the same type of creative skills Especially when it comes to marketing campaigns But, it can make it worth more efficient and you dont need as many people to get the same job done Now, if you need help with your marketing,.check out my ad agency, Neil Patel digital If you need help with your SEO, you can also check out my tool Ubersuggest If you have any comments or questions, just leave a comment below, Im here to help you out Thank you for watching this video, make sure you like and share it as well.