Like so much give a big hand to Lord rain lorries awesome right. I have a chat with her its now five minutes. All right. It looks like I have exactly 30 minutes. Big huge monitor here, telling me my times running. Can I see a show of hands? Any of you guys are from KL who live here? Can I just see who we have on
Alright awesome, thank you so much who came down from another state Penang. Alright great! I see a friend all right who came here who knew about this just this week. You only knew about this event this week. Alright awesome great, ok. So what Im gon na do is Im just gon na todays, just a sharing. Basically, they asked me to share about what I do about. You know how I use AI in my company, so we dont use specifically AI, but what the the software, the the tools that we use all use – AI machine learning and I
Will show you guys how you guys can use it to? Is there okay, awesome, great, so Ill Drive is growth by leveraging AI and real-time marketing power. Its a lot of jargon there right so lets break it down a little bit right. Okay, who stays on the other end, is a bonus for you. Can I see whos the staff here, stuff marketing stuff or a whos, a boss Co. Any of you guys, great alright. So if you in a
company you want to start a chatbot project Im gonna give you our checklist this is a checklist that I use my team users to build our enterprise bots for companies right so this is the body we built for modulation per bundle and Kallang they just want some awards also won the Malaysian Book of Records for the first blah blah blah blah so the the project step by step that I used to build this bar Im gonna give to you guys you stay until the end good good alright awesome so yeah there you go my lists pop I drank a long one and.
whatever alright so why is business growth so break it down this is growth so this dude Keith McFarland right he wrote his book and he said growth is the transition from a start-up to small business to a fully thriving large business who identifies your own company as a start-up can I see perfect we got fuel as it we need to represent what about a.
small business you guys feel Im a small business can see okay perfect what about you know you guys a big enterprise like the IBMs like the big one any any of you guys work for those companies yeah one or two perfect okay so that’s what he said so growth strategies how to get to the next stage right its a kind of ladder where you know the lower rungs is less risky make sense laugh you go higher you follow Allah right so what we gonna handle is.
today these five things they say there’s five rungs in growth so today Im going to talk about why is growth important how Im gonna use AI and sales for growth and there’s five ways for any company to grow this guy says LA and I think its damn brilliant right one is market penetration sell more stuff to your current customers let me to market.
development sell more stuff to different market Im three alternative channels right getting them set different channels that online law so a lot of companies now getting online get online so they are on on wrong number three wrong number what sorry yes so am product development develop new products and of course the last one new products for new customers obvious so what we are going to talk about todays number what number story yes thank you so much so I cannot cover the whole thing la so were gonna cover number three there are different channels we were talking about.
maybe BOTS and messenger maybe online so and that’s what we do right so welcome today is how to revolutionize sales support while the 5-series support stages so in every sales there is support and in sales support there are how many stages five stages so going to go through each one and how we see says and how we help our clients get more sales and more customers hows leverage AI and automation and every one of those customer contact.
engagements so in your business what customers around goal of course not make money right so we want to see how many touches does it take for you to get a person who its not yet a customer to become accustomed on how many touches you guys think well figure it out okay together but first the five questions AI and machine learning answers so I do a little bit of these talks Im going to breeze through this this one can be a.
whole-day so theyre only five how many ways I can help us the only five right is this a OB is this weird how much or how many how is this organized and what should I do next its actually very simple simple five only so all the other stuff you dont need to know unless you’re a little science okay so is this a or b its called a classification algorithm so Im going to go through the boring stuff first then literally exciting things.
because otherwise you leave yci you know how does it match so Im gonna put it into context number one is this a or b its called what algorithm classification awesome all right its just a is this a cat or is this a dog so that’s why I can do right number two is this weird among all these they thought.
I have is this weird or not right got so many dog sorry is this a Kara so where do we use this you can use this all the time whos the Gmail so the AI in your Gmail we look at of all these thousand emails I have is this spam and I put into spam folder ah so hes a sweetie right so this is is this weird this is called an anomaly detection algorithm also using banks how much or how many so this is a.
regression algorithm all this jargon I still remember Im reading me right so regression is if you want if you have data the whole year you want to see a what is going to be the next sale sir for next week can you predict that with imachining what do you think ken Laden sincerity right you can so this is to see how men and what is the what is the weather gonna be next month this is what they use you look past data.
and they do a calculation and I can figure it was gonna be the future and then how it is organized so you know I got so much information how do I organize them its the best people to sell to this one who know yet by so this way it does and number five reinforcement learning algorithms this is where you see the cars okay so now I have all this information what should i do should I go left or right I based on the past where we teach the.
bots and what we know okay my master said last time wherever these things happen I got written right Satans right simple right five things so I reversed hit that become many many times we have here right so we must always think about how AI emboss can be utilized for so that we can focus on the higher value stuff right so this is how I see a machine learning is in small business startup very young eighteen months all right so only think about you know about safety law will I build Tila operations.
law you know these are the big guys the IBMs the Tesla they think about this stuff but for us we need how to make our jobs easier actually for them also they should because when you think about this well that’s another whole story all right this is my boring stuff Hari I get here that uh can I just share a little bit about how I got here so that you can see some context what is this guy.
talking about and what does he know about whatever right so okay quick one its me my wife we started in training shes from viola we met over here and we first started our own business in selling unit trusts public mutual any insurance consultants here I love them and I love the experience because I learned so much about sales and marketing so when we first started a business I didnt know anything about business I hired a coach this coach taught me.
stuff and first year already won some awards oh yeah a good stuff right 26:27 is all making so much money three years bob la you know best times of our lives even horrible our coach then melayu boy so much money what do we do spend all right then dumb spend all the money why our biggest car where biggest players travel everywhere.
that time I feel oh how I didnt bring a tie what I should I do I went KLCC Oh forgot to bring a taxi client I went inside ref Lauren I bought a tie 800 bucks the thigh is crazy right but so much money at a time yes them didnt save much also then we got married right our anniversary is 11 January Oh 8 so its like 10 11 years ago married but then what happen was 2008 market crash that was an investment line what happened no more people are investing no more team and I will peak with a hundred.
people selling for us we were turning over and our peak a hundred million ringgit a year of course I know all the money comes to me small Commissions on me but for a dude 26 years old oh man so much money so good right but Im sorry nothing no business no teams nothing I had to pee in the car to pee right my dad police officer whos there getting tall so banks chased him I cant pay anything man I cannot pay I had my first kid at a.
time cannot buy milk set times right the worst times actually of my life and funny thing is four years later I do research my anniversary is 11 January or eight the world crashed 11 January Oh Abe the theme of marriage was the war cries crazy Im not making this up so I thought its gonna recover we didnt do anything much ok lah you know things are gonna get better but no it didnt right.
when for me going to family gatherings I become like the ha this is the family member that made it holy family right – man this is the you know this is the family member that we invested in and actually lost most of our money right so from people who gee my my parents – hey what party your son why is he doing this stuff so we.
to do some other stuff right to get back on our feet so we start our training company and we went to kick here and I had to do all the training myself sales myself I dont know any of you guys feel that do you have to do everything yourself yeah I went through that so much then suddenly I was doing good I was googling I can handle this I dont see my wife I.
doesnt make it so much so I googled I found this guys name is Ryan Deiss the founder of digital marketer and he was saying in YouTube Calif are you doing everything yourself he didnt say Calif but I felt it right hes talking about all my problems and said you got to automate your systems ultimate marketing and sales so I did it.
I followed everything he said I paid so much money at 10 grand and then like 2,000 a month to buy a system and stuff like that and then hes taken it are you doing this online are you just going to a person and then just like hey you’re so pretty la can I have a number lets go get married right so if sales its like a relationship then if you are.
going online I just selling like that you are being this person a creep dont be a creep right get number good eating was so when I saw this its like oh this make sense I shouldnt be a creep so I have to follow the steps of a relationship this is actually from a book first you do I to body check out the body or hot stuff then you go to I to III a contact list then you go through so to be a creep simple any you skip two steps and you.
become a creep right but if you dont skip any steps you can go through this in ten minutes do not skip so he said use this same system inside online marketing this is the box is quite interesting lets do that how do we do that right so I have a plan follow his plan and it worked it worked its amazing I remember the first email I got wanted to buy something from me and Ive been the sales person so Simona oh yes oh things the best oh yes.
our program is like so good and it was a vehicle if you already been contacting me for the last two three months all these emails and stuff and I already know what you gave I just want to buy from you and that was the first moment like my mind right Wow she works I didnt didnt sell anything they just got in subscribe to me and though the robot sold for me yo right the first this was in 2011 and 12 so some of the emails I got back until today right so this one.
email happy 10th anniversary this was just last year so this is the company that I had in Kota Kinabalu which I left to come back here and its still happening people are still messaging me I dont know this person knows Im a robot or not right but they like Im grateful and stuff like that so much and hes gonna check our company so all the reviews that we get automated some of.
our you know testimonials and then because of that success I came to magic this magic friend and why I came here was I wanted to learn how to code because I want a development app for my company was a follow-up for my training to see whether you guys who I trained actually used it at work so I built it and I met this dude my partners over there right so I was well told us there thirtysomething is all everybody else in 1920 1921 hundred days in magic and flew.
all the way from Kay Kay learn how to code until 8:00 at night every single day so that I could learn right so we build an app and this was the one that led me to bots and AI and automation and messenger machine learning because from coding just knowing how to read code where to get information open up a whole new world for me so this is why Im excited to share with you guys it is not just something that you know I learn its not just something that you know I.
read books its something that actually helped me with my with my life right I was almost down almost bankrupt that automation and and AI helped me out there’s some of the talks that I do I love doing this stuff right um so weve started to companies about Malaysia and automate Malaysias checkout automate Malaysia comm is what Im building right now and this what I want to share with.
you guys today so team Malaysia some of the companies that work with write for check out our on your blog bought is there with MDX we consult with all these as well that are the boring stuff lets go to the more exciting stuff so this is why I get to do I get to the cross fear and I compete in Brazilian Jujitsu I love to do all this stuff and I got to travel with my.
kids two kids one son Isaac and my wife this why Im so excited right so now lets get to the good stuff why are you here so three things we can handle how what and how to leverage AI so lets break down five things five-step sales support for lead generation for product training customer service supporting the sales process and active market.
communication so if you do any sales all these five you need how many do you need all five so if you’re not if you dont have a support to help you do it you will have to do it after the sale which is tough let me tell you Ive been in sales 10 years 17 years living in development for what that long also you have to do it every single time right what if you can automate it and that’s what we help people do alright so Im gonna go through some case studies.
examples and Im going to show you behind the scenes what softwares I use what tools I use and how a I supports what I do do you guys want to see that Ill say I already know this stuff if you dont want to know is okay okay you can render yourself awesome thank you so much all right so hey I bought for lead.
generation who needs more leads in the business yeah exactly a lot of business so in lead generation how can we help so this is a case study this is my painful he runs fuel and select excites so lead generation refers to finding potential customers and turning them into someone who has an interest to buy know yet buy this interest right so you know content discount codes giveaways so how do wanna.
create all this so usual end goal is you want to get the information email and phone number so that you can contact them so you can what contact them that’s right so that you can contact them and convert them to become a customer perfect so the case study so we know we got to do that what Im gonna do so what we do in our company is we send we have a service that we send all these leads we create the ads for you we put it out there we.
let that the the AIC algorithm which one is the best bla bla bla bla but who cares all you know is Ill send you all this list and you guys enclosed so its one of our services so this is the campaign that we did for them in four days seventy-six hot leads went in he went away Calif some point love papaya I live.
how to fit inside my gym cannot fit so many well yeah you got is it how are we getting them from the door its a gay dude its alright Ill slow down the ad so that not so many right you guys can do this too and how did I do this it was a me Im not a genius to do this I just plugged in that software which you guys.
can use also you’re going to go out software you wanna know what software I use alright here is so what we use for peacefully gen is called Datagram so what you do is the visualize your web data look at the funnels they understand whats working and not working in my paint or organic Puna campaigns they you know or they what is the we can collaborate team members as well we can predict and find personas so if you in marketing you gotta create personas right they cant predict it they cant.
do all this stuff already so a lot of the brain work hes already done using data we optimize ads in Facebook Google Amazon etc etc and that is how we help with lead generation good a good is it hot not hot you say I said yes so heres a tip one of my most favorite apps is Google Maps I guess know why Google Maps because if you look at Google Maps any kid can use right you open it you can see you can.
use it really Google Maps so simple but you know how much data that goes behind it how much technology that goes how much like instant information they have to they’ve to a crunch right now but its invisible you dont see it it becomes boring right you dont talk about Google Maps Wow so beautiful you dont do that you just use it its good.
so the thing is I know hey I am machine learning is helping me when it is boring what is boring what is invisible that’s when is good that’s when its working when its all hyped up and woohoo you know machine learning I Ive got it means its not yet fully integrated into what you’re doing so we dont go out and tell people who we you say I will you say I we dont because its invisible behind the scenes but for you guys today Im opening up opening up my back back door and say dont sit back.
door Allah sounds be able opening up my back end show you guys right usually I dont even talk what is next for product training I just randomly use why before Tala doesnt make any sense so what is making parameters readily available you want to give some information if you’re doing trainings or fee doing a sale can I see the PDF can I whatever whatever right dont you wish you had an OPA to help you what if the PA was a bought a machine-learning bought that knows exactly what your users need and.
whatever time right another case study is how we do it so my other branch of Malaysia so we have guides so if you anybody wants to get the guide you can go on our chair of Malaysia chat board and then ask for the guy 25 things every service based business should automate blah blah blah so checklists and all stuff and once you download these things you are in you are in you are put into like a funnel and a nurturing process is.
done automatically and the port will know who likes what and how often you open whatever so that I can give you the right message at the right time to the right person and today with with automation and with internet everybody can do it not just the Amazons of the world right you guys can also you can scan it also release its not that hard so I show you whats post right so what automation tools we use.
for this simple we use chat fuel right so jet fuel is one of the leading chatbot platforms we use many is one of them may be shed also active shed also a few others but its one of the main ones right so increase sales leggo got three point four X returned in ad spend so when we do our ads for our customers how do we get more leads how do we get all.
these hot leads how do we follow up and all that how do you qualify them now using what chat bots says right this boss will be like my PA usually ask a follow up and ask these questions see whether this person is serious or not before I go and call him I asked the bot to do that as the five questions right so that’s how we manage to help our clients do get results fast and you know.
quality results I just random stuff so they go get quality leads see 2 3 4 1 million in nutrition generated a single day via a pot that’s a lot of money do it right ultimate a fake use you do you feel a fed up answering all these epic use every time the same thing where you place what time you open was your place what time you open high school in Osceola right and once they ask straight away they become a subscriber and that’s another thing that’s automated also and.
then follow up by the board also automate this suddenly our man Im the visa so no need to do so much now you do I this stuff now of course number three for customer service right so its my team hey Michael you look handsome over here also another random photo so customer service is an agent I can answer customer queries a channel to provide training able to correct any issues it can be done by human or board you want a place where you can let the bots talk about.
all the basic stuff and then later on the board cannot answer so you gonna put a human there so that means if you have a million people that you’re talking to you dont have to talk to a million people so only live to the 1000 that really needs your attention and automation can do this for you so what do we use we have our own platform that we use and we integrate with all your messaging.
channels and we put all those information from all your messaging channels into one dashboard yeah whats up there’s a mess the messenger kick Skype any messaging put it into one dashboard and it will aggregate into one contact so if this person SMS you same person once help you same person messenger you our system will put into one contact and all that conversation is there and you can do customer service right so what looks like behind the scenes there we chat is there telegram messenger whatsapp so you can see and you can talk I can see all.
the information this is the dashboard this is also something that were doing were talking to a few companies right now one company wants to do this for 1 million of their customers crazy man all that how to do sorry about the words right so nice where I apologize but not to be rude just to show you how crazy is for me right so they wanted 1 million crazy alright so what we use is we use our old software we have all messaging CRM and.
then after you speak and chat after a while the AI behind will know what kind of answers you always give and it will give you recommendations and after three to six months you can fully automate it now Felina 80 90 percent automated then it will do all the boring stuff for you in all channels in all channels even whats that dude right so for us me and.
my partner and my team were very excited about this today this is what we are working on share automation like the broadcasts and so it looks like and number for supporting the sales process who are salespeople accuracy sales marketing we got a couple great is my my gang hello ok alright so sales supporting sales process so what is it right effective way to upsell and cross-sell so you.
before you bought something now you want to get them there faster so you want to sell more stuff right so how to do all this so we do sales funnels who knows what sales funnels are so once you build a sales funnel we help you create a sales funnel what to say laughter what to do this if they buy do what if they dont buy do what a I machine learning marketing automation helps with this so you dont have to have a personal person.
to think of this right but its difficult difficult because what if you have more than one product then if you buy this and how many products are there so its a challenge right so what do we use for this we use here is we use activecampaign who uses active campaigner active campaign is a CRM using email they just launched is this machine learning when.
your platform if they’ve integrated ai name so everything is already built-in so when we before clients do I say oh hey I am machine learning no I say you want this result you want automation Ill do it for you but what helps me in my process is all this AI machine learning which is available to you you guys can use it in your small business start with nine US dollars a month now.
Im not even selling this and Im not getting commissions but I tell you guys but its so powerful you guys you should know about this so you can answer so can you answer this question so whats a chance elite becomes a customer this platform will know based on your past results based on your what past results he will tell you this person is going to be a customer you better follow up.
faster otherwise you can waste it right and tell you what matters most for your business Win Probability this case this client this customer probability of winning this account is what it will tell you based on past results and predictive sending you know what time to send the best emails to who so its not just one blast right so this is to increase open rates increase what open rates today open your messages and read it in no way offers are finally active market communications for me this is one.
of the biggest one because we marketing or selling we wanted we want to show people you want to give our market gave them to know what we offer alright so in this communication there is a misconception when it comes to chat BOTS and AI something that many people associate BOTS to virtual assistant and Siri and stuff like this yes but its not how I.
see it many people see it as you know customer service fully just that yes we do that as well but that’s not that’s not why I think is the most power people think that it is about IOT and machine learning and things like that okay there you go right if you if you go chat bot AI so many stuff about this you know.
machine learning but for me you know what for smaller businesses if you’re not the IBMs of the world it is the next email why because if you’re sending information if you’re sending communication sales messages you want them to read your message right do you know how many percent out of 100 open your emails if you get 15 of them to open I salute you like a police salute LA because theyre like a dampener marketer 50 percent open is you know whats open rate for a messaging message 95 percent why because we are creatures.
of habits only our girlfriends and wives only usually messages right so when a company now messages us we want to open it we are happy right we dont want that rape color thing they all man I hate that color being a girl press it and see who sent me so if you’re a business and if you’re not sending people with 90 percent open rates what a waste what a waste if you didnt want to give free hereby my body for free only 15 people will see that offer of course nobody.
want to buy my body laugh right so heres the actual numbers you see on the right seventy-five percent eighty five percent eighty six percent so obviously Im not so good at some point 90 percent right and click-through rate after I click to see what the offer is its at twenty four twenty percent that’s what we have and I will end it over there.
because time is up so if you guys want to get the project plan go over here share chat both are my slash plan is all yours thank you so much guys you awesome give yourselves a big hand thank you so much and of course Thank You Carla lets have one question we have two just for one okay so because it is how can i still humanize my.
yet still leverage on the AI technology awesome great how to humanize it I think I makes it more human right so I think that it enables me to do what I do best and what my company or my organization needs me to do instead of answering FAQ was my number and stuff like that giving BDS now I get to be with another customer right why because behind the.
scenes all this AI stuff is done BOTS I dont use parts for everything just the boring stuff right you want to ask questions how much have you make a year how old are you you want to interview people right this boring questions you get the bot to do first then I dont have to be so stressed dont have to be so like you know no man have to talk to a thousand people no I.
talked to the two three people who I want to talk to I get to do these kind of things more human my right rather than me behind the scenes there in front of a computer answering fa Qs alright thank you so much you’re amazing ladies and gentlemen lets give him a round applause thank you so much here today thank you once again ladies and gentlemen that was Callie freeze al-khalil the CEO and co-founder of automate Malaysia.
In this video Carliff Rizal Carleel provides an overview of the technical and cultural forces shaping Artificial Intelligence (AI) technology, and examines how organizations are able to profitably use this technology.
What are the technical and cultural forces shaping ai technology?
Shape, shaping and shaped!
Rinse and repeat.
AI is already here.
It’s part of our everyday lives. You can’t go ten minutes without running into an AI agent: search engines, stock brokers, online dating websites, spam filters, news readers, etc. And, it’s only going to get more pervasive. The next generation of AI is going to be incorporated into almost everything we use.
It’s continuously being woven into the fabric of our society. Here’s a short list of just a few of the ways AI is going to change your life:
- Your car will know when you are getting tired and will gently suggest that you switch driving to another driver.
- Your car will know when it’s time for an oil change and will schedule it for you.
- It will read your email and calendar for you so that you don’t have to.
- It will order your groceries for you and tell you what’s on sale.
- It will signal your phone for you if it detects you are in a dangerous situation (e.g., you are about to run a red light).
- It will keep your home safe and warm for you (via thermostat adjustments).
- It will help you find the best route to your destination (via GPS).
- It will read newspaper articles to you.
- It will help you lose weight (via diet suggestions).
- It will help you make more money (via stock alerts and investment advice).
- It will take care of your medical emergencies for you.
- It will help you sleep better. Etc.
The list goes on and on.
AI is already here.
It’s only going to get more pervasive.
One thing for sure…
The changes AI causes in our lives are going to be profound.