Digital Marketing Trends 2021 (Augmented Reality, Artificial Intelligence, etc)

Hey guys in todays video, we are going to talk about the online marketing trends of 2021 and we will cover the impact of the pandemic on online marketing. The perception of social media in general, greater economy, new social media platforms, augmented reality and artificial intelligence lets dive. In i know were all tired of talking about covet and the pandemic, but in this video we need to cover at least a bit of the effects that this pandemic had on online marketing and businesses in general. The pademic really accelerated digitalization, not only for individuals like you and me,

But also for small and big companies, a lot of companies realize that they dont have to have all their personnel at the office at all times and decided to go into home office at least partially. So these new structures will allow people like online marketers developers, designers, basically everyone in our industry that is not bound to a specific office or place to work.

Remotely from wherever they want to work from which in itself is a huge trend that is going to influence the marketing sector in 2021, also, many companies were forced to digitalize to upgrade their social media presence to upgrade their websites, and many more are going to follow. The same path in 2021, meaning a lot of job opportunities for people in the creator or marketing industry. So a lot of companies are now in big need of social media upgrades of new websites of an

online strategy which gives especially beginners like maybe yourself the opportunity to get into this market and start their career in online marketing another big trend related to the whole pandemic was that people during quarantine use the time to self-educate take online courses like for example the neon academy to learn about online marketing content creation web development further their skills and maybe initiate a career change so you can expect that this particular sector will have a huge influx in 2021.

meaning competition is going to get tougher but all in all we see this rising demand in online marketing services and content creators as something positive as it gives more and more people the chance to work independently and build a career and in existence doing what they love we have another big winner of this pandemic namely tiktok tiktok saw their user numbers surged during the year of 2020 and we believe that in 2021 this winning streak is going to continue and more and more people are going to.

hop on the tick tock trend we have also seen that tick tock users are putting more and more efforts into their videos meaning that the production value is consistently going up which is potentially creating a very unique usp maybe even quite similar to youtube for tick tock so the platform is maturing things are happening and its not a platform for only kids anymore i mean not to disrespect and young people on tick tock because dont.

forget these people theyre gaining their experience now and theyre the pros of tomorrow so for these people if they are successful on tick tock it is very very likely that they will start a career in a related field of content creation video editing online marketing or whatsoever so watch out for those guys we also need to talk about the perception of social media in general so movies like the social dilemma or the great hack greatly influenced how social media are perceived and understood by.

the broad public and they sparked a public discourse that was really necessary since social media have become such a big part of our daily life it is more and more important that people understand how it works and understand how these businesses operate what they do with their data and the power they have to disrupt our democracy as a consequence there is an increased demand for data privacy and regulations and also ethical marketing in its sense so.

everything that is perceived as dodgy will not work as well in 2021 if you ask me because people are more and more aware and this trend of illuminating and explaining users whats actually happening is not going to stop on the opposite is going to continue and platforms will have to adapt to this were definitely not running low on examples to back this up so from.

cambridge analytica over to the talks to split facebook because it is too powerful over to the band of tik tok in india google wanting to retreat out of australia and the list goes on and on and on all in all this public disclosure is very very important because were all affected by the weaknesses of democracy and the exploitation of those weaknesses through social media companies the creator economy is growing there is no doubt about that.

but furthermore online marketing and content creation become more and more accessible with big platforms like facebook and google for example making their online paid tools simpler in order to make it as easy as possible for individuals to use and make it as accessible as possible this accessibility is a general direction in the market as we also see a lot of no coding tools that allow you to create websites and apps without any coding knowledge.

or tools like canva for example or lumen5 that allow you to create visuals or videos without being an expert in photo editing or video editing this makes the content creation and online marketing space more and more accessible as many people can compensate a lack of a certain skill or another by using the right tool this accessibility and the multitude of resources like online courses or free resources out there greatly contribute to the creativity decentralization until recently in order to create videos like.

this one you needed to have a huge production company that could afford the material and so on whereas today a camera being able to shoot content like this is quite affordable for most people hugo am selling wrote an interesting blog post about the topic of creator economy so if you’re interested in this make sure to check out the link in the description if we say creator economy we also say influencers influencers are still on the rise and user-generated content is getting more.

and more popular especially in 2021 with the rise of creators that we just discussed will also come a new era where all these people will have their own audiences that they will try to monetize which is also easier than it has ever been before if you have an expertise in a certain field it is more achievable than ever to actually build an audience with your knowledge and become independent building a career doing what you love it is oftentimes more affordable to pay an influencer to make a shout out or to feature their.

product and like this leverage their audience than to invest the same money into building their own audience because at the end of the day the opinion of a person that we trust is always worth more than the opinion or the ad of a company there was a time when the only social platform out there or the only major one was myspace then came the era of.

facebook and many many others now in 2021 we will see a break of the monopoly of the big players new players will enter the market and they are coming fast in 2021 social media can basically pop up and search from one knight to the other we have countless examples of this like for example signal the communications app that was endorsed by edward snowden and now was mentioned by elon musk and then they had a spike of.

millions of new user registrations up to the point where they couldnt keep up with demand and of course if you remember just a few months ago tick tock was pretty much invisible and now tik tok is everywhere keep this in mind keep an eye out for new and emerging social media because just being on the few major platforms is not going to work for you in the future new platforms means new opportunities new audiences and less competition to actually get your message and your brand out there my favorite trend for 2021 is.

probably augmented reality big players like facebook have announced that they are going to launch augmented reality glasses this year which is a big big deal they are going to change forever how we interact with internet they are basically the new interface and the new way of experiencing the internet and they will in my opinion at some point make smartphones obsolete until they again are going to be replaced by even more advanced technology talking about.

augmented reality we also have to talk about spark ar which is still booming and growing and even more importantly facebook has rolled out augmented reality ads last year and we believe that marketers are going to introduce augmented reality ads to the mainstream this year using facebook and instagram augmented reality ads definitely keep an eye out for that technology and get familiar with sparky r as soon as possible if you are interested in learning spark ar we are going to put the link to the.

waiting list in the description of this video so that you can start learning as soon as our course is going live the last topic i want to talk about is artificial intelligence and just like augmented reality many people think that this is some concept of the future but ai has already arrived and is pretty much everywhere one of the most prominent examples is probably gpt 3 a new algorithm that can write content about basically any topic within seconds the advancements in ai language processing.

are going to revolutionize online marketing and especially areas like copywriting chatbots and so on we also have services like synthesia that use a mix of lip syncing and deep faking to make an artificial intelligence read out your texts out loud like a human in order to demonstrate this im going to pass over the microphone to our ai assistant sarah hi guys i am sarah and i want to talk.

about artificial intelligence i am living proof that artificial intelligence has arrived and is advancing faster than you can imagine sure i am not perfect but i will be one day however not every artificial intelligence will have a face and be able to speak like me google analytics for example uses ai to optimize reporting and many programmatic advertisers already use artificial intelligence to automate bidding strategies for paid ads others like pinterest and google.

already use artificial intelligence to make visual search possible ai is especially useful for deep learning which allows systems to optimize and automate themselves without further human interaction we are convinced that this technology will become even more sophisticated in and you should definitely keep an eye out we also wrote a blog post about the future of social media that you can find in the description dont forget to like the video and subscribe to the channel and see you next time sarah was the first man that came to my mind i have no idea.

if you like this video and if it was helpful to you make sure to follow us on social media and head over to neonacademy io and check out our free online marketing fundamentals course bye guys and i hope to see you on the platform.