The new way of going out you know doing marketing is to really learn insights from the data that are being generated by all these systems, that that are going out, interacting the consumers. So you have, we have kind of a new environment we want to take. You know an existing strategic marketing framework. We dont want to reinvent the wheel art here, but
We want to you know showcase through this course how the four PS have to evolve and extend. We will talk and we will workshop with the participants, how we move in todays environment from or the need of, the necessity to move from a product based strategy purely product, a strategy to more of a platform based strategy. You think of you know the the various digital marketing tools and platforms that we have you think about search as being a you know, huge factor, 80 % of
Consumer journeys start with search right. So how do you play on in the organic side on the paid side of search, you think about the integration of search and display you layer that, in with you, know mobile as a again a new marketing weapon right and Im? You know really fortunate to have Professor undergo some NYU whos written the book. On kind of you know, leveraging mobile the book is called tap, so hes gon na be co-teaching this program and – and you know, hes gon na – be sharing lots of insights about cutting-edge mobile based
Marketing right how people have been leveraging the mobile ecosystem, you know the practical applications that we talk about, come from really hard science, and you know cutting-edge research that you know an in though, and I have done over over the last decade. People have to understand at a fundamental level how they can tie in a digital marketing strategy and use the
Analytics underneath to support that, and – and we do that based on kind of you – know – evidence-based research.
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