CrawlQ AI – Live Example of How to Do AI-driven Market Research [Random Niche] with Founder

hi guys its austin today i have interesting video because we have been learning keyword research for the past week and ive been showing how important when it comes to keyword research you have to have a clear understanding of market research industrial research and everything i have created a separate video showing the importance of market research and ive been now showing different tools or softwares which you.

Can use when it comes to doing a successful, market research and understanding the pain points of the customers and everyone last, week we looked into topic moju this week i invited irish uh to give us a walk through on crawl iq, how you can use crawl iq, To do a successful market research, how you can understand pain, points of the customers or just to learn about the industry im going to give him a random niche example for him to choose and we are going to look into process.

like how he is going to use crawl like you to understand the niche much better thank you so much irish for doing this really appreciate it thank you thank you allston and uh before i go uh uh i want to express again my things uh because it is i think second session i will be doing with you and um i want just one request uh uh can you say one more time with me crawl queue and not recall thank you is also good but i just wanted to make sure that we do it correctly yeah crawl.

like crawl queue is going to increase our iq so that is the tagline for your product you can you can use crawl like you know okay so i right now i have two different examples of a market we are lets say i want to create the website website around it i havent shared this before irish so there is no preparation or anything like that i have two uh example one is a local uh market example where its a tennis equipment shop.

to sell tennis equipment shop so you can use that or if you want to use a international example something like weight loss diet im just giving two example you feel free to choose whichever the one you are comfortable with it and you can show the process on how to do a market research using crawled queue sure we can of course choose both i have no preference but shall we do the tennis one because i.

think weight loss was earlier i covered in one of my demo orchestra sure sure we can do that ill share my screen and let me approve it okay cool can you see my screen now yeah we can see it right so when you start with crawl queue you can start directly with the workspace name workspace name is.

directly referring to your uh idea that you just uh mentioned to me and can you say again what is this a tennis equipment shop tennis equipment lets do it this way so and um since you said there is no website yet but i will put something like https um shop com just to make sure that there is nothing happening with the domain name.

is just to make we connect our business idea with a specific domain but at this point its not crawling or anything uh related to to do this its just to make sure that every project has a specific uh domain attached to it right that’s the main idea so lets work on support couple of onboarding questions and that will help us to steer the seed idea so here we are.

talking about uh tennis equipment show so lets say uh ill and its kind of both of us will talk together through this so who are the people you think will be interested to buy this uh tennis equipment and lets say this is the definition of niche in crowl queue so when i say niche is a single person so is is a someone who is aspiring to become a tennis player uh you would say something like that right yeah yeah that is a one example young.

adult who is aspiring under lets say to become a tennis player now when i say sub niche micro niche we are still trying to narrow it down to make it more specific uh in the same problem solution space so the problem solution when i say is a young young adult who is looking for a solution for tennis equipment right and hes uh hes our target audience he is under 19 and he wanted to become tennis player professional tennis spread so lets lets further expand this and make it.

quite specific that’s the idea with the sub niche so uh tennis intern or tennis is still not tennis player so so lets say can we do tennis training equipment or something like that yeah i will add this um 8 under looking for tennis equipments like for example say tennis ball right tennis packet right and related items for his next tournament participation you see what im trying to do is im trying to uh expand this from.

a young adult i expended it to young kid under 19 and this person this young adult this boy is looking for tennis racket another tennis equipment now i say still it is quite broad because there could be many many kids like that and i want to make it more specific in this sense so who they are what is their situation and how exactly what exactly they are looking for so lets say um high school high school student um preparing to participate at uh local level competition looking.

for necessary tennis equipment at cheap cost and affordable uh i would say it good quality and affordable head good quality and affordable price make sense yeah make sense we are narrowing it down tomorrow yes topic so you might have seen that we we are not going further from the boy we are still talking about same boy but we are narrowing it down making it.

more more and more specific and that’s just the idea with niching down with making the topic the niche very very specific now lets say vertical is tennis sports and i would say beginners beginners level and its a sports make sense then finally i wanted to put an ideal pro with the name the way it goes is who they are what is their specific situation and what problem or pain point we want to.

solve so here lets take example lets say joseph is a year old high school student he is aspiring to become a professional uh tennis player in the state level league um he is he so this is his current situation his 16 year old uh makes sense his specific situation is passing out from his high school hes aspiring to become a professional.

tennis player and hes looking for state level participation now we have to say uh what is this what is the specific problem or pain point that he is having so hes struggling to find right tennis equipment equipments like tennis ball racket and other necessary nice necessary accessories so uh in good quality and low budget does that make sense so far yeah makes sense we are creating us a sample scenario where we are narrowing down the market and we are identifying that uh.

one one customer of our product right one single customer of our product and most ideally i know this joseph he might live next to my door i know this person because then i can uh invite him on a coffee date and talk more about uh his problem and pain point if i am into a business of tennis equipment show definitely that is not a problem because i already have someone in my mind right in my network right so this is our kind of a starting seed idea and this is just on boarding question and this where the starting.

point of gold q and you can then go into deep dive with the market research with this single person here so what im going to do next is im going to walk you through the demographics semantics psychographics these are only the four most important necessary and mandatory categories that you build your data structure for crawl queue and once you do that its exactly like you call you can call them patterns of how ai recognize or frameworks and many different tools you call them differently but ideas same that you have a structured uh data and.

based on this you are creating content later but lets focus only on the market research now how to we start with one person but obviously we cannot sell our item tennis equipment to only one person we need to identify a statistically significant number of people under 19 and there is a market under 19 if you ask me right so then there will be more people and in order to do that we can generate more insights for example we can improve this.

our initial idea we can make it more general abstract but still we focus into a specific market so we can generate those insights from here so these insights basically are driven by some sort of copywriting definitions formulas in the background and also the initial information seed idea that we provide to ai does it uh make sense yeah makes sense so niche so basically the people in this niche are a small category they can be.

targeted directly by email facebook instagram uh there this age group is 10 to 19 year old the main philosophy here is you have to sell your product directly to them so you can reach out to their parents to buy your product for them and also selling via ebay imagine fba now its already telling us some direction right its its its not like just uh we are doing here some basic research with more advanced research like with.

our business idea if i am a shopkeeper or im just starting my business its so much valuable information micro niche you have to start keyword research finance equipment sports high school preparation for competition amateur course blah blah companies about beginner level tennis sport ideas as many 16 year old aspiring tennis player or young kids who are participating in tournament young aspiring professional tennis player looking for good quality and affordable price so i can i can modify it with these ideas if i want i can generate.

more such insights so then i this is like your research right you you can create more ideas do one more time so its going to stack those insights so what we are generated earlier and what we generate now and as we go along with this right as we do more of this this will get better and better because subsequently they will also use the data what we are going to enter here for example first let us read this uh generation uh can you go at top so this was the first one that we.

generated and this is the second attempt so possible feature domain name are tennis racket tennis court uh forest seo for this niche so its also giving us some domain name suggestion tennis racket tennis court google yeah young adults try to become tennis pros that is something that uh we can put into the as search engines already giving us because uh it was.

interesting because initially we just was mentioning young adult and it was automatically saying us to target their parents uh to buy products for them which is make sense uh because we are targeting young adults who could not uh make their own purchase or something like that maybe parents will be uh doing the purchase and everything so we can create our content especially targeted towards parents also because that will be doing more and in this case also i see.

a couple of keyword ideas and topical ideas which it automatically brings up like uh becoming a tennis pro could be a keyword or topical idea i can explore and also something like tennis courts for kids which is another idea which is comes up because we didnt mention i think anything related with code we were just mentioning the product but it automatically becomes that niche as well yeah if uh if i want to send my kid who.

is seven-year-old to tennis i will definitely look right now tennis court near me for for uh 15 year old six because this as a parent i want to make sure that i have something in the vicinity i can send the kid and bring so this is my search point maybe my kid will look into my tennis plan or i will look into how to become uh like tennis pro something like this yeah and its coming up also makes sense for example even um you might think that we.

are trying to sell selling equipment for tennis but when we are creating site we just not should not only focus on the products but also the pain points of the audience so even though we may not be having a code uh to rent out or something like that but people who are searching for these are the essentially your target audience is going to be so we can get the audience not just directly but also indirectly by covering these topics they are having a different interest but they are your target.

audience so once they are inside your website they might go out and check out other products and everything and could be a good a long time idea as well for keywords right so um the ideas of the keyword is one thing but the concepts or the insights are also useful for example uh it says here if you are targeting or thinking about starting before age 10 then its probably best to talk with the coach or other experienced player who know about he or she is talking about so.

if i were to build if i i am to build this website i will put a section there like coaches the three top coach and their interview with the coach and also why it is important when you start before age of 10 having a dedicated coach for you and though i am selling tennis equipment but this information that i will provide will make me.

authority through this tennis equipment then content ideas of course i wont read all of them but youll see that there are uh new and new ideas are popping up and we can click keep on clicking on generate just from these sections to get more ideas concepts and everything in the evening you can expand on this so the process is same the goal of this insights was to improve this to make them more better so you can pick up some idea rewrite something and make this better so its a kind of two-way process you make this better.

insights become better you borrow from insights save them the next step become more even better and always good to then save this so then im into the next section and now im saying here my website name so my website name is https um tennis shop dot nl lets put it like that uh company legal name is tennis uh show or i will call it pollens i can check i know i can take another demography if you have but lets put it like pollen finish so now the thing to understand here is.

we dont need to fill by hand everything now and from this stage onwards only the initial onboarding question were needed to seed it but from this stage onward we can take this assistance and of course there will be something that we need to make changes is same thing that you create your frameworks or other things where you carefully create product description.

product description and then you make sure that they are accurate because based on this pattern you will generate more ideas inside and also in the content creation well link it together so when i say press this button then it basically try to come up with its best estimate of uh or best understanding of what we what we want so uh here role is your web developer web developer or your own your own roland title your owner of this workshop um your own title is you’re the owner of poland tennis shop uh you’re targeting.

under age of 16 year mail amsterdam netherlands uh im a student in the university of amsterdam this coming up is home im not putting anything in university of amsterdam is one of the big but maybe uh university is kind of uh too big the target i can take some other uh example of a college or the hvsc college in amsterdam something like this so at this stage based on that base and defining your niche stage which we created now its.

trying to create our ideal demographic for our target audience right yes yes and you can modify it you can make it from amsterdam to chennai or to other place and the local things there and then it will work on that idea only or it will suggest us those ideas so demographic main traffic channel also is suggesting us uh facebook tennis shop.

holland you can create some kind of facebook group like this or or a page like this process is same here we say if we want if we want to go deeper into this we can of course generate insights these insights are again valuable for us not immediately here to improve them maybe but for as a business person if i want to set up my tennis equipment show in amsterdam then i would like to know more details.

like how can i uh which people are good to target what other things that i should take into account and it is going to throw us many such ideas uh website domain name domain name is suitable for use for website domain and address so how to choose a domain name for example what what to have in mind while you choose this roman name company name roland title uh decision maker which is the age group and in which category they might fit into the budget something like that their age gender may male tennis player.

with the primary age of 15 19 dont find a competitor their level typically so companies mainly targeting male under the age of 19 so it comes up with some ideas location amsterdam white can be important for having a tennis so things like that occupation marital status experience in years education level these insights sometimes might be slightly off but when you again generate.

they try to converge more and more better and better that’s what at this stage i want to point out because we are still seeding the idea to ai and as our idea get more and mature these insights also becoming more and more mature the next time i will generate it will become more better true now here is the power so the idea is even if we didnt get enough accurate information on the demographic whatever the information we got from there try to include that into the content fields and try to regenerate.

it so it will get a much better relevant content for you yes yes the the idea is more unique uh more new ideas that you can get as a tennis equipment shop owner that you dont know yourself then incorporate it here it helps you to create very powerful persona which is very unique specific that’s that’s the whole idea now in terms of whether i say semantics right this is a place where you can inject an seo oriented approach also into this research and how to do it um there is a bit side step here but you.

can go here in the spanglizer and the search engine discovery so let me start with first search intent and i would put something like this tennis equipment so all the trending topic if i wanted to create my website these are the trending topics coming from search so tennis equipment near me tennis equipment list i will make a tennis equipment list technical equipments for beginner tennis equipment online tennis equipment brands many support stores near me.

technical equipment bags so you already see this scenic equipment for rent for rental is also good tennis equipment suppliers i can target of this topic i can also explore uh what kind of question people are asking what is a stable tennis equipment what are what are the tennis equipment what tennis equipment is needed for tennis uh there are more multiple type of.

different type of question is the tennis equipment run who sells equipment where can i find this where to buy so the advice here is to find a sweet spot between your skill set as a tennis equipment shop owner because all of a sudden if i dont have any affinity with the tennis im not going to start a tennis equipment show true.

i must have some knowledge about tennis again right without that i dont think i can start something and then based on my skill and knowledge and who i am targeting this 19 year old category i should find some correlation between them and i should pick up something which is very relevant for this age group of people who are targeting so now i will ask you uh what exactly that thing that this 19 year old kid will be.

like looking in the google right and then theyre searching me maybe you can pick up some idea uh they will be looking for a equipment list because these are inexperienced players right so they might not know what are the products i need to buy so if we are not talking about a professional so the list could be a really good example right so i note down it here one tennis equipment list and maybe tennis equipment for beginners or yeah and rental also because they.

want not sure which to buy so theyre just looking to rent it out to see whether that is the right one for them or not right now so i i will note down these two ideas and at this point i will think okay this is the two ideas that uh also sort of connect me with the seo what people are looking for or searching for um but they here there are different.

things that you can you can search like comparison graph i think here the graph is here let me go back oops sorry so there are different comparison uh 10 and under 10 is equipment tennis equipment and clothing plain tennis recommend and we can go and go on this we can do many many type of search but we already agreed both of us that.

lets start with this idea and then also just in this point uh for example other people who are watching this particular section if you are seeing my keyword research course this is going to be a really good source to get long tail keywords because the its providing all the different questions keyword and we from know from the keyword research course itself we know that questions indeed make a really good long tail keyword and also we can correctly identify the intern for these keywords so we can even though crawl iq is not a keyword research software.

because its not showing search volume competition scores and everything but just from this particular section itself we can get a long tail keyword ideas and also we can identify a keyword which is right for your internet because if i saw on the previous screen it was showing a commercial intern keyword all the different comparison keywords and everything so just you can identify the market but using this particular tool itself you.

can if you are not sure about your demographic or what are the keywords when we are doing the initial research on crawl like you you can essentially use this particular section here where you dont have any idea you are just putting tennis equipment here and you are getting all this idea and you can cons use this to contract construct your define your audience and everything also.

because it do provide comparison preposition information and linkedin we did under learned about the main importance of different intent keyword like information transactional and commercial and you can see it does provide talk different uh keywords which you can go for it and you can use this to build out your intent and as well as defining your customer for example commercial intent directly you what are the keywords or topical ideas which you have a lot more commercial intent to it i just wanted to mention because i saw all this data and.

it really makes a lot of sense when we are looking from a seo uh perspective also right right so this was a side step to inject seo search intent and because this tool was primarily also focusing and making sure that we dont lose the target audience so it also provides some more ways to make sure that you dont lose the focus and get distracted in this so let me just say this spring wizard so if you’re completely new to tennis equipment and you’re a starter in your.

business and you really wanted to have a deep dive into understanding this topic more and more better then you can also perform wide range of search here and you can go as deep as possible but instead of directly jumping to keyboard it force you to first think about your target audience what idea would my target audience have about tennis equipment they may ask questions like what is the tennis equipment what are.

the qualities of the good tennis equipment how much how do you buy quality tennis equipment on internet uh what questions would my target audience would have what p tap i dont know i would not know what is this p type but the person who is opening a ship im sure what benefits my target audience would have what suspicions they would have a lot of questions around tennis equipment are unanswered more so what is your target audience is innocently worrying about.

those tennis equipment what mistakes they will they will make about the tennis equipment what questions again they will have if they have some doubt so you see its quite useful exactly and then you can go to this framework so tennis equipment suspicion tennis equipment benefit tennis equipment dream tennis equipment desire so it gives you a good research point to feed into the market research that we are doing if you are like a more a research guy there is a way to go as much as deep possible nobody stops you you can spend.

like hours and hours but its just a framework and you wanted to use it more you use it more you get unique ideas more you build your database on those unique ideas more unique you and 100 differentiated your content will be if there is a lot of uh competition on tennis equipment show in the city then you have to do it right you can go here on social media uh you can search all these terms in the.

facebook pages group twitter address you can identify even your buyer personas here who might be interested exactly you can perform uh the video searches uh there must be podcast around it so listen notice like a search engine for podcast news story sites you can go to medium being yahoo uh you can go to wiki cura reference com books products product reviews but this is a way for you to deep dive into your research and not necessarily you want to do it at.

first hand but you can combine from here seo knowledge you can combine from here like unique ideas that is specific to your niche and you can bring them all back here uh and if even if you dont do that and you know this 19 year old kid i would say dont do all this go to this 19 year old kid have a coffee.

with him ask him questions like hey what you will be searching if i open a tennis shop what is exactly that you would be searching and we already said he might be interested in lets say tennis equipment list like hes is looking for a tennis equipment list uh and here im aware of the seo and uh you can also do the whole keyword research based on.

the tools that you are covering in your program and you can bring that knowledge here again every time you have to only put two ideas here so tennis equipment list and i would say uh 10 is with equipment uh for uh rental this right lets go with this two idea and then say fill with ai and then lets see what can it comes up on its own as different topics so we just picked uh two ideas from that list and we are seeing what is coming up with this yeah yeah um looks like there was a repetition.

here so i will ill make it tennis equipment for beginners uh beginners then uh it comes with on its own gloves then that’s a good one because we didnt mention it anywhere and its a relevant one tinted tennis ball uh tennis equipment for rental looks like it works repetition tennis equipment for beginners uh tennis for beginners uh tennis equipment now at this point what we can do we can save this uh and we can generate more insights and these insights are going to help us to refine this so if there are more.

ideas that we can connect or something that we can really build as a part of the research that we have done in other section right we can always bring here come up with our own headline or if not then its going to suggest us some headlines and ideas so with this tip well also consider the data from the previous two-step data and okay that’s what makes it much more.

valuable because takes insights into all this into consideration when generating indeed indeed so niche semantics it says you can use some keyword finder questions research to uh to find more topics around this uber suggests so its giving us some idea like how to go about this research then tennis equipment for renters are people who are renting equipment for events or tournament but also.

but are not the person responsible for the equipment this is most common with rented tennis equipment where players are responsible from bringing their own rackets and balls see now if im targeting rented equipment is also giving me some more ideas right rentals are possible for all other equipments including masks knee pads shirts shorts shoes water bottles bags uh shin guards balls rentals may be either the tournament organizer sponsor or.

participant so being as a tennis equipment shop i need to really aware like what are the things that can be rented which can be arranged by sponsors and this is going quite deep if you understand yeah and also it goes into different topical products ideas because we didnt mention any of those product by itself can be separate uh market research we.

can do for that product and everything we can go deep so rather than just taking that old text text into a context i would suggest get points within those texts dont take the entire text as an example because it provides valuable snippets within that either to understand the customer better or gives you topical ideas where we can use these ideas into the keyword resource software component or something for example uh something like knee pads.

we didnt think of it when we were talking about initially something like need pads for tennis beginners or something like that it could be a topical idea where we can do much more research on that so i would say to pick sections within that itself to understand the customers and also for the seo part as well right and uh how sometime how i use it like i go about this and convert them into a short social media post so while doing a niche research nothing is wasted because.

im creating content here already and this short content i can put on the social media or facebook group or instagram because these are like micro content that you are already getting i can write about something about tennis racket so tennis racket is a wooden bed with this with the strings that is used to hit a ball person with a ball is called the server and i can i can come up with some story idea around it right uh it goes into explaining each of these topics that we have uh seated with it also comes with headline.

tennis equipment for wigners save money to buy the right tennis equipment for beginners find what you need prepare for your next junior tournament participation now the suggestions makes much more relevant from the initial step itself we are now it able to understand much more properly because these settings and these target lines all these things are very good especially if you are running a show a shop or something like that we can use this to.

promote our shop all these things right so it comes up with more things ideas that you want to write in your headline sub headline you can generate one more time you see also if you if you’re trying to get more into understanding like what is happening behind the scene then there are also specific definitions how headlines should be created so we have niche to go from their current state to their desired state in a time frame so.

ai and user both are having the same set of instruction um of course you cannot force ai to come up with exactly this headline because otherwise then it will create more like b2b headline we want to have more flexibility and creativity so then based on some ideas it comes up so uh i dont want to create understanding that this exactly as a prompt or to ai model no this is just an example for user to understand and to some extent to ai to also come up structure around it so whatever we are getting suggestion theyre based.

on good fundamentals that is what i i wanted to address they are based on specific ideas fundamentals in the copywriting so you are already creating content which is compelling you’re already creating content which is more in the sense of marketing and sales arguments make sense make sense make sense then the final step that i wanted to take here is a psychographic profiling of this 19 year old kid and again we have to come.

up with two ideas and we can think about it or we can we just got a suggestion from the last step like win the next local tournament or something like that right we got a suggestion we can use that yes yes so ill ill do some something like this did you you know that in uh three months with right choice of equipments equipments and write coach my my idea with this this as a business owner i might also tie up with some coaches and that’s what im while im.

im writing this is with that consideration in mind so you have to always mindful of the business strategy idea that you wanted to you know put into your research so did you know that in three months with the right choice of equipment and right code because you can win state level tournament uh tournament shall we go with this yeah your kid uh we can mention like right coach your kid can win state level because we are still.

focusing on that audience right so did you know that in three months with the right choice and you’re the right coach uh your uh kid your kid can win at state level payoff will be right accomplishment complacement sorry for this accomplishment and uh joy of participation something like that uh here again we have to be careful like we really talking about this 19 year old kid so we need and their parents right so we need to take some kind of.

emotional uh sort of idea that will appeal to them so no more better we are here more better i think the inside insights and the suggestions that will come here will be better so single big desire of course did you know that in three months right choice it has some repeat so we can always correct uh big idea profession he want to become a professional tennis player in the state level league uh problem hes struggling to find the.

right tennis equipment like tennis balls brackets and other necessary accessories and good quality and low budget uh what to do with the uh so problem agitation what to do with the kids who cant afford tennis gear uh education or solution is struggling to find the right tennis equipment like blah blah blah it seems like it is restructuring our initial input in a different way yeah yeah so single question what are.

you waiting for uh results winning a state level tournament roadblock it has been difficult for joseph to find a tennis equipment in the good quality and affordable price pain unable to find the right tennis equipment and good quality there’s also pain positive curiosity negative curiosity uh when you want to achieve this result secret the best way to get involved in sports is to start at the lowest level.

and work your way up this is a secret to win uh a state level to nominate mistake not budgeting enough time to experiment uh with different racket models that can be a mistake we didnt mention anywhere this one this these outputs really feel like really good uh to create a sales copy or just selling a product page our text because its addressing all the pain.

points all the wins and everything so essentially we can use these inside our sales like if we are selling a product or service we can mention that i think that will convert a more and give more ideas for the user right so positive value negative value time frame uh how much time frame we need to achieve this result budget uh like single big time frame urgency.

uh do it now or you will regret it for the rest of your life so you as you said its compelling cells and call to action ideas and how to write maybe a big url like this its not a good idea for seo right but uh its trying to come up with things that you want it to come up right and and then this is only one part here you can save them and you can generate insights which are going to further help you with them so the problem with many people is that uh.

they get stuck into this idea that they have to fill out of this but the time that you spend here is a quality time high quality time if you’re really a tennis equipment show boner you dont want to like risk anything and you want to really do a research maybe create more workspace two three and see what it say how its coming out so more time you spend more unique you’re going to be now at this stage what is.

happening we have collected all the sales and marketing argument including a perspective from the seo part right semantics what now we can do is we can also inject an external knowledge to the the athena and what does it mean that we want to say some evidence scientific numbers figures facts any kind of fact based knowledge that we know is the best source if i am opening it as tennis equipment show it can be a competitor.

page or anything so lets take for example uh a page and then inject it best tennis equipment i would say website and then ill choose something which might be a good one uh let me let me put something like uh tennis equipment are you looking for informational content or just product based uh im looking for more informational content that can help 19 year old boy to make good decisions because we are creating content for him right so.

or maybe we can look for like uh the this resource looks good the third result look good in this search which one i will say if you see the my tennis hq i think that is a block uh which is like an afflicted it might have good content uh my yeah that one this one yeah right yeah i think you can it can be here it.

can have a very informative content i definitely agree so but what i would do like uh i will take this and inject it into the training part that i was saying train athena at url so add url this url and then i will say yes so basically what is happening it take the content from this website and turn this content into series of questions just questions and then using the ai and the context that we have here it try to answer these questions so in in no way there is a pleasure happening.

here because we are only using this page to get the context context in the form of questions like what different questions we can make from this page and then answer these questions based on the information that we have so far but then also add this as a question answer pair in the in the athena for the pattern for the for content generation makes sense uh just making sure that we are done here i think we are yes we can go to dashboard we can also.

do later we can train from here but the best way uh to show you right now is this one so what you have done now is you have created a single google search like database inside your workspace anytime you can ask this word just search think of this as your assistant your ai assistant and anytime you can ask it like a single big problem what im facing in my niche or single big design any question that you ask it understand in the context of search so single big thing i im struggling to find the right tennis.

equipment like tennis ball uh um you ask me question i will type it here and well see what comes out of it what are the equipments i need to buy to learn tennis im not sure whether that is good or not sure what do i need to play tennis equipment do i have to play so it again throwing us the 10 equipment list tennis equipment uh so see this way even if i dont have answer right now right if i im writing a content like what.

equipment do i need to buy uh play tennis right what will happen under the hood that this result will be paged and it will be the part of the prompt to communicate with the language model and then the moment this will hit to the language model you will get a list of uh ball racket shoes shirt everything that you need right so.

this is the mechanism that i want to explain you that once you have this data for your own personalized data then this is on the fly will be used for the content creation this is this is a single source of truth for any query that is happening between user and the language model does that make sense so so even if there’s no direct answer we can take trainings recommend list and put it into the content part of the crawl queue and it will.

show all the generated results depending on that particular question right exactly exactly so when when i just type in type in the editor what equipment do i need to play 10 is and i will select this and say write me athena it will throw this and then the results will be faced for all the equipment that is needed so this way you are having a full control on uh on your content because its not.

going outside or going random because all the time it is referring to this research right so like it im not sure if this was the search result you see here types of brackets when it says source then this is all coming from uh this this part and its not exactly this part the kind of record that you would make me play as well as i can play the problem there is no such record of any of such is matter of finding the record.

that will help you to play your best wreck it more uh then the kobes record that wont break on you during a match so this is giving you the idea based on what suggestion has been given in this article so question and then answer question and answer basically this is like a database of all the content we have for this particular project so whatever the keyword we mentioned from all the.

sources it has access and the ai part and everything its bringing up all the content which it does related to that particular query right what i did is i took uh that content from here and i tried to search it here so i i really want to show you that anything which is here uh shown in the search result uh you wont find as it is uh there in in in the article because this is not how it works its not like taking your content and putting there its this.

content is just used to create some smart questions like say 30 35 75 questions it depends on the con on the content and how it works but the idea here is whatever im taking if you can see it does not find anything related to this right i copied from there here this this thing and i try to search it there so.

i want to show that this is a unique database of your own that you are using for the content creation and this database is powerful because you can plug in many many sources sources in our roadmap what we are currently busy is add all the market research source add all the uh sales copywriting source add all the seo related positions like so we can keep on adding more and more relevant sources to get more accurate data right right if you are having a tennis equipment data or.

if you are in your e-commerce platform you can also plug in maybe in the advanced use case and then that is your data each product description you can have and plug in and it becomes your centralized data for all all so that of course that will be use case for uh for the more enterprise level client make sense right but but the idea here is you’re.

injecting the data and making the database your personalized data and this data is not like a normal data but just searchable data like how the google search work it understand the meaning its not like exactly matching the query keyword and the theory but its understand the meaning you can ask it like what do this mean and that mean and then it is fetching you the result which it understands the meaning of that sentence right um what uh what then i quickly want to show.

you is that uh of course uh you can create content using it and i want to show you very quickly how to create content before that there is also here sales copywriting wizard and it has different cells later video scripts uh landing pages here also the mechanisms more mechanism is more more or less same so for example if this is a cell slider right so what happens here it has a couple of uh questions sometime when the sales letter.

is baked then of course the questions are many but it again asks you like three four questions in the beginning and you should answer this question in the the way the instructions are provided once you answer these questions in the instructions provided you can say fill with ai same as we were doing in the market research and for one or two script if you do carefully if you change your answers make them good then it understand the pattern and then next time when you.

create sales letter it will just click of the button you dont need to make all the answers correct you can create document and then your sales letter will be ready and you can then further enhance this with the different tools that exist on the on the on the editor and im going to show you that editor also will create very quick content so lets say main token topic of interest is still uh lets say make a spanish excuse list.

content idea um create an informative informative same thing for me save for under um tennis tournament that means for beginners what problem does this content solve for for you or for the readers uh it provides and just just a list of items will be purchased on low budget and high quality does that make sense im not doing any kind of complex stuff here im just putting some information that i need and i will select this time maybe netherlands as a country but i can keep the us also because this.

is more informative blog it doesnt doesnt matter but maybe less true for this purpose like this and also not only from the market research we can possibly get ideas from here as well right yes yes now its open play so we have all the google blogs topics will be coming we have all the market research that we have done which is pulling the ideas from there and now we have different tools to expand on this so create an informative.

article we shouldnt trust and start with the introduction which says i think introduction is not that yet there list of items required to a successful tennis tournament so tennis shoes write out gym shorts t-shirts gen shirt hat or visitors sunglasses sunscreen this is the thing that we need right and this is exactly what happened i showed you like the prompt understand tennis equipment uh list or something and then it page it create this list even though it was not originally in the.

database yes it wasnt there right then practice tennis tournament uh are underway practice tournaments are practice tournaments so we have to write content about how to participate in practice tournaments are we are busy for intermediate tennis players to get ready for competitive tournaments so there are a difference between competitive tournament and practice tournament and then in the every state over here in netherlands there’s a lot of clubs which organize only practice tournament once you get higher there then you go to competitive tournaments this is how the structure.

works for example so how you can expand this there are different tools here so you can generate headline intros uh you can start your blog with so this is the initial outline now it is initial outline is just a starting point for us like a rough draft right this is what we should focus in on this and i can start with this with this outline for example so it says tennis equipment 419 tennis tournament makes sense so my article is for the young adult who.

is i think i have a background noise no there is no worse can you hear me still yeah i can hear you no so you can see that it is really focusing on our market research my article is for young adult who is aspiring under 19 to become a tennis player younger kids ninth and low people this is a good sort of introduction which also connect with what we are trying to achieve.

and then you have several uh several items here which you can expand on uh you can continue to generate more headline you can go to all the competitors surf results so tennis racket now what is happening here is you are going to you are not going to use this content never directly you are going to convert them into questions and then those questions you can answer in the context of market research you’re.

also getting some initial score here like 69 which is already quite good which is connected with our market as well you can keep improving this market research score but you can also keep improving your seo score because you are converting this into questions and then you are asking answers uh from this from the ai and answers are really in the context of your market research and the data that you have and that way you’re never.

copying anyones content you are always creating content based on what you have so i can choose i can see this what is a bracket that’s saved because its not generating some random because even in the answers i can see that its consistently mentioning under 19 of beginners or the different context of it right so once i start building like this uh then then i can bring them into a different bullet points uh i have different tools here which i can use to keep continue writing researching this.

for example i can say a record with the grid size appropriate for this hand size a can of balls or at least two can of this confusing the partner uh tennis balls in various colors enough for this so you see its already expanding our initial idea of the list that we need right and in a more detailed way so then i can go here i have two things here uh if it is an um instruction based so its a question so for example we can also say we can also try to answer here.

what is the record that suit you and your game so if you say instruction base then you say ask me athena because it this is instruction based and if you just wanted to keep continue writing in a small snippets then you say write me athena okay then you then you expand on it so it also provided us an answer which is different than this because that was in the different context so first a rocket should be right weight that is the advice a heavier racket might suit an adult or teenager with a with a lot of arm.

strength while a lighter bracket is better for juniors and beginners make sense right its not right exactly ideally you want to find a lightweight model that feels balanced when you hold it in your hand this will give you more control over ball placement and power it is important to test out different types of brackets before deciding which one suits you best right so we can we can continue to build.

our blog like this uh we can give it uh edge to take we can insert pictures here we can we can also i showed you already of course you dont want to rewrite it but you can rewrite it and of course you dont want to copy and paste it but this is uh just more inspiration what i i can do maybe here is i can take.

this and then pick up some topics or ideas and then i say write me a thing on that here so that will i can throw i dont use their content but i can use write me athena or ask me athena and keep developing that content now its just like how much i want to cover tennis shoes tennis clothes i can also build my headline from here so i can i can just keep we can just keep on taking more and more different stuff either keyword from our.

niche side of it like the research side of it or just from serb offroad comfort it is where we can keep on generating more content and in the process of generating content we are still able to identify more topical ideas uh products uh we should focus on customer defining keywords and everything because we keep even if we are not planning to use this as a content generation just using different aspect of different elements and everything we are still able to bring.

more and more relevant uh content that’s the key focus here like we started off with the general uh in output and everythings but whenever we are keep on going into much more uh narrowing it down now we are seeing whatever the content which is come for example we were just mentioning kids beginners and everyone now it automatically started to bring it content like junior uh.

into context into a different pro as a customer audience so we can generate more ideas as well just that i was noticing those things because the goal was even though we are directly going to content marketing we are still able to find more ideas within here also just wanted to mention that right so um you can see what i am doing is i am putting a structure and then i am just building on that structure using either right my athena or asthma.

and the difference there was write me athena is more like a explanatory text and the question type of text are more answered by ask me athena right makes sense so um its a its not like a push button blog but its really based on your own research that you have done on target audience on a keyword research and even if you have done it outside you can bring that research here copy paste that research or a brief and then you can continue to develop your content based.

on this what we are working right now is also having a choice here that i want completely data from market research or from the sales uh point of view or completely from seo positions so then uh you can derive the choice and the tone like you wanna do right only from seo perspective then choose this or athena to do that so that will help also.

there are templates here which i really wanted to mention and also i think something like with your software the research or the process is not going to never end right like if we want to expand on a topic we can re-go everything from step by step and we can keep on adding more content more into database and more input so there is not going to be any stopping point here you just keep on having a workspace and pro creating as much content or different idea which will.

keep on adding more and more value of more and more content for you guys i think right i think uh its tomorrow as a show owner i decided to have two segment in my store one is for the 19-year under there’s a completely first floor of my store and then im also targeting senior citizens who are like wanted to get fit and they are 55 and plus and they need.

different type of cricket they need different type of shirts shoes record sunglasses cream and maybe something else and then i can create completely different workspace borrowing sort of smaller less ideas and different types of keyword right how to stay uh fit and healthy at 55 playing tennis right this is another section i have another floor and that goes so and here in the template you can see different types of blog posts facebook template you youtube video descriptions.

um startup emails ideas how to make a buyer personal template so there are many of them templates like 23 ill pick one like a blog post template how to blog post template and what is here is adapted so these are these templates are adapted of course from the hubspot uh open source templates and these are the best advice from house sport how to structure your pillar post uh cluster post and what we did is of course with the full credit to sport and maybe there are users can also add their template.

here but we we have to rewrite it a little bit in the way which work with athena so we say copy from here and you see now its just single big design what i will do is i will select this and i will say ask athena or write athena because athena understand this language i i also typed in in the initially single big desire and it comes right so in the same way.

you have if you are new to the blogging right you can just take this uh context from here like this text paste in the editor and it also has a certain set of instruction like how to publish your blog and uh you can go from scratch uh like um from very scratch you can develop this whole blog here so what way im doing.

here i will just say introduction ill say write me introduction so introduction is tennis record is an essential piece of equipment to play the game you see the introduction is started already its not repeating anything its just coming from our market research single big desire so how i will develop this is all the time i will go to ask me athena on this bold ball topic and then once i have something i will say write me athena this is how the flow will be so here i can say now write me athena.

because it can then expand this and i can quickly build my blog outline like this and if i say ask me athena it gives it it gives me like extra text that is there in my market research so see the desire is to win an estate level tournament now you can also refer to your market research all the time here.

and you can see that a single big desire uh was this here but it sort of it picked up this idea state level and now i can say write me athena so this way you have super specific uh your research here which is available to you and you can keep continuing there are some instructions for user describing about 150 words what you want to achieve by this blog what is your what is your.

desire to solve the problem for your users so if you read this and keep in mind that what exactly you are producing here is in exact structure you might come up with a blog which is like really unique and quite quite designed based on your own research and it understand this context what is the main topic of interest i think there was some problem here this up it will keep uh like it will keep saying like provide three suggestions if you are new to this main topic of interest and it will keep developing your blog.

structure so main token topic of interest was tennis equipment list it is important to find the right tennis equipment blah blah blah uh are you an adult what size of bracket you should get how much do racket cost do i need a new record string or can i get my old one can work you see its very specific right if you see this output which is very specific to the young adult and the research that we did and i can keep on asking it based on this instruction provide three suggestions if.

you are new to the uh to the tennis equipment list so tennis racket shoes balls these are the three important thing it comes up with this and now i can expand on this but its a single big problem and again i can say ask me athena and then i can expand on this so if you are new to the blogging you can also follow this structure uh so i am writing this for high school student preparing for participation and then you can cover these points you can again say write me athena ask me.

athena it has conclusion tips and reminder for main topic of interest single big result main call to action right main call to action so the idea behind this you have created a template sort of a different uh style of writing content we just copy that and use the you have made the heading as the right way to ask athena for the output the best possible way and you just need to highlight it and ask do a ask me athena.

and once the content has come up a snippet has come out just use right athena to continue the ex the content which is providing so that way even if you are not an experienced blogger you can use the market research data whatever the industry research data to create a whole blog post based on it and you can use this data through any way as possible for example understanding the customer like creating a blog post itself and also to.

do a research because its just now we cannot see the output we are getting its no longer uh semi-relevant or semi-relevant just relevant but its super niche oriented every results we are getting is focused for beginners every result is focused for our target audience which we created and we keep on getting more and more so not just we are doing research here but we also creating the actual content also in the stage itself from our research.

right so you see i say write uh the main call to action so if i am sure not then i will say contact us now and we will provide you the necessary equipment or list of equipment your child needs to be a professional tennis player make sense right then i said write a conclusion so here are some conclusions that i have come up with there are many different types of tennis equipment to choose from so you should find.

something that suits your needs and style of the play it is important to buy good quality gears because it will last longer and be more comfortable for you you dont want equipment that is cheaply made or uncomfortable or which can cause injury or lack of enjoyment while playing the game so i think its a perfect conclusion of any blog landing page and it does understand the pain point of.

this target audience because as a parent they will be focusing on the injuries which can happen and everything so they want to find equipment which is causing less injury and from a kids perspective they want to enjoy the game as well so all the content which i am seeing right now im not sure whether this is random or just based on the topical research we did but we are getting more and more relevant uh semantic connection words and different uh ways of saying the keyword just amazing that part right so um let me.

recalculate the score because i injected more and more market research pain points or things so earlier it was 69 even if it increased by one percent i will be happy but this is a score which sort of connect and you can see a kpi and just kpi really shows you like how you’re improv improving the content now looks like we are also injecting more and more so maybe score is still in the same range not improved but.

this is still relevant it says wow you can expect you are going to get yes from fred so that means you’re going to get a thumbs up for this content if it is in this range then you need more preparation and if you’re really in this range then you have covered most of these points think of this as a how can i say if you’re familiar with.

semrush writing assistant right it it trick start tracking your keywords that you supply in your writing right and it create a spider chart or something like that how much is readability im not sure if you’re familiar i was using that tool and i know this is how exactly were trying to achieve and we will add more scores here like seo score market research score sales score then there will be sort of.

kind of connectivity or spider thing but what i can say here your market research is here all the surp data and all the headlines sections are here you can expand them you can ask a question to them these questions again can be answered in a way you can use template you can use write me attena ask me athena you can.

use headline intro all the topics that you must cover in this blog seo point of view is also here these are all the topics that your competitors are talking uh there’s also a topic score which is coming here so we all only cover yet 13 topics we can cover more if you want to purely optimize it for all these competitors uh of course we are not yet best in how.

to make the topic score and all those things so i would try to assess this expectation is not like this perfect but its just like the uh the most frequent most frequent uh words that are coming from all these serp results tennis play head player name pro code so these are not like from seo point of view but more from the coverage point of view uh you can also see all the if the questions are there in the quran or other places it pops up here all the news item that are.

also for this might pop up here im not sure im i use a like kind of long topic or something because if i use only maybe tennis equipment or something the next item will also appear here and you can also change your query by the way so tennis um tennis tennis for anything which is relevant to of course your search result so it will change the.

whole search result here and you should be able to then if you if you’re doing a research and you wanted to have some more content like in your keyword if you identify like four keyword you can go and change this here and then it will fetch all the relevant data and then you can again inject that in your writing to make your blog or content as specific as possible make sense so we can just keep on checking on various models this content write me and also different templates to just keep on expanding and all this text and insights.

will be keep on saving into database so we can get more and more idea content and we can just keep on doing more market research and everything right yes so you see some results from news are appearing uh im not sure if there are okay there are some questions uh you can again these are all qra questions you can again answer this and when you.

answer this it is exactly answered in the context of your research and that’s important if its a close end question it will you will get a closing answer if its open and uh question then you will get uh you will get open-ended answers so how much is the tennis court transport is about 200 000 right so uh you see uh its like a questions uh news topics serp market.

data and uh what we are reading is like different modes to athena where you can write different content self-oriented informative content and and soon you will be able to duplicate workspace all these workspaces are also available as demo workspace so today what we did basically is also might be available for other people they can they can just copy this work from the tool tennis equipment show and um this workspace will be available as a demo workspace so there there are different types 44.

different research already here like 3d printing ads deep endpoint artificial intelligence b2b copywriting budget travel to police content automation digital agencies and the important thing is we just didnt even finish the market research fully but we got a lot of data but if we wanted we could have just kept on going and filling all the other steps and everything to keep on getting more inside more stuff we just took some demo examples then we branched out to show other other options as well right yeah this is designed for especially uh.

agencies and long-term purpose because you wanted to have a client you want to serve them in a long-term basis you wanted to collect case studies you wanted to collect testimonials you wanted to collect team and you wanted to keep this as a single source of truth for your whole business and the content strategy so suppose im serving a plastic surgeon and im creating a website for plastic surgeon.

then i wanted to keep in a centralized place all the research all the data all the faqs testimonial because once i have this then i have everything for the content creation business strategy the case studies are the same like you again collect a case study name of the person from whom you collected case study name what was the state one when you started working with this person if im plastic surgeon i will go to a patient i will collect a case study from him his name.

uh name of the what plastic surgery i did what was this initial state what was the desired state how much it took ill take a code from this person i will put some image url here basically what the its i think mentioning is that its not just one time youve done and finish it off and move it on to another different content or something like that its not just market research for seo its not market research for customers.

but as a whole business if you are doing market research you are keep on learning the industry you keep on learning the business and this is you are putting all the efforts at first because you want to make the content as relevant as possible get all the insights and everything then once you have all the content and everything its not going away its those contents are keep on keep on using again and again within the at this particular workspace to get more related content and everything so that.

is what it the most uh power of what i would say for this particular stop there is a long process to set it up but remember even if you spend time to set it up its not going to be one time and finish its going to be a long term approach if you are a business owner you want to insert your business detail as much as possible because its not going to help you on the short term but in the long term it.

keep on getting better and bringing you more and more relevant results for you right right i just wanted to add that here we are not only finding the niche but we are finding what is our niche what is the transformation that we want to achieve for our niche which is like 19 year old kid we want to achieve a.

transformation from his current state to a state level win uh what price that he is willing to pay to buy the equipment what mechanism we are going to have in our marketing and sales what is the access channel are we going to use instagram or are we going to use facebook so this process is not only niche research but finding the market i call this whole equation as market and market is both niche your transformation price that niche is willing to pay um your mechanism how you are going to take him from this current state to.

future state and what access you know you’re going to provide because everything that you need to do this ntpma is is here on this uh thing because it also has offer and call to action you you need to build offer you need to create an offer to do this like off use you dont sell equipment list you sell equipment and for this equipment you need to come up.

with the offer and when i have a offer then its not only im selling record but im selling shoes im selling bowl and i can come up with the package with a discount with urgency guarantee its almost like a personal assistant for you on your business you want to get if you have any doubt or not sure something you just ask a year.

try to find what other things available as a whole business its going to help you i think yeah that’s the this idea actually makes sense makes sense really really appreciate this we got i really appreciate that the reason because you took a completely new niche for you there was nothing planned or something like that we took a completely random niche and we went away and started all the explanation everything and really interesting to see because we put more effort into the initial steps.

compared to other tools into market but initially we were getting bit unrelevant at answers but as soon as we started putting more and more uh example or sample idea using your the search engine tool and spying tools and everything to get more data once we started putting that now we started to getting more and more relevant its also the i think the.

power of the product is going to be the content you input into that software because if you are putting unrelevated stuff the output is also going to be unrelevanted or not focused on the prone but just think you are putting all this efforts not for one single time purpose its going to be working throughout like its just training with you like understanding and everything its going to keep on learning with you so whatever the input you are going to put dont.

think from a short term perspective and i cant say that this tool just a seo research because i would be lying because its more than that its not just seo its not just content or its not just understanding the customer but as a whole this tool provides a good research components to do understand a lot of different aspects of the business but also helps you to create content and create your own centralized content database so that’s how i would say or explain crawl queue to another person.

who is asking about it just not a market research tool but a personal assistant of research is going to be growing with you throughout the business itself right its your your database it stays with you its very unique to you and you can use it multiple times create it much more and more better you can retrain it based on the new information and in the back end its creating a dynamic context from user to the language model to create content for you.

which is relevant and unique its really exciting really exciting and thank you so much for doing this i really appreciate it and you did it a random one and im impressed with it because its not just a seo research but we are doing a full business research and i think there is a learning process where our users need to understand what kind of input they need to provide and everything but once they understood and they understand that this is not a short-term tool or a quick tool its.

going to be a long-term tool based on for the entirety of your business a life cycle then it takes it its okay for example we invested one and a half hours so if its your own business you want to understand and you want to keep on improving it you wouldnt mind spending one and a half hours into providing the details and input probably without a stalking we could have done it much more faster but this is what it takes you need to put the effort input and.

depending on that its going to give you a resource in the long term not directly with short term but in a long term its going to give you more and more relevant contents that’s what i understand from it if you have fine final things you can add it i mean think uh if you are a team or even you have two people you can just do the research and delegate them to create.

content they are never going to come up with the content which is different from what you initially thought as a research or your business owner think uh like uh one month later you again start you from holiday you come back and you again start thinking about oh what was the pain point who i was targeting what was the problem i was solving you dont need to redo it its done its its there its available you just need.

to come and start a new fresh line and then your content will be always relevant to your initial research so as a business owner as a content creator there is a setup time in the beginning but you reap the benefit your roi is much higher because you dont need to reinvent the wheel all the time when you start creating uh the content you dont need to look on the blank screen and then come up again what is the problem point roadblock its already all there structured for you.

from your first day when you did the research when we generate content its not generating random content it generates a content but it keeps your database also in your focus your own personal data base in your focus so these input outputs you are going to get is going to be related to that so whatever the content piece you are going to write whatever the blog article everything is going to finally tie back.

to the research you did so that’s what i understood right right and then there are different modes to filter the database based on market research sales mode or you want to create completely focus on seo mode then you can also choose that that’s what in the roadmap its not yet available today but it is coming very soon uh its under testing and deployment exciting i think we can do another mate on during that time thank you so much irish for doing this i really appreciate your time and i wish.

you best of luck with crowd like you and if you guys are interested on it i will leave the link for crawl iq you can go through it and check out the product and just you can test it out please uh give the time it deserve because there are some initial effort needs to be done to provide the value input its just not a button click and you get all the results but see this old video and see the final output it was generating final uh content it was generating if you want to have something like that where every.

content is going to be focused towards your market research then crawl like you will be the most relevant one just test it out give it your go on your personal niche and see how it works that’s that’s what the most important thing its not going to be quick but takes time but it does more than just a market research its going to help you to run your business give you all the information you need to run your business successfully so thank you so.

much again and i wish you guys good up good luck and a lot more success thank you thank you awesome take care.