Content Marketing Strategy in 7 Minutes

Compelling content is a cornerstone of any modern marketingstrategy. More than 50 % of businesses currently invest money, timeand energy into content marketing with most of them publishing new material every single day. So we know how important publishing quality content is, but whatshould your first steps be. What should you do Well in this video Im, going to walk youthrough, a quick and very easy process to create a great content Plan based on competitive research in just seven minutes? Yes, I said seven

By following the steps in this video, you will be able to compilea list of keywords and topics that you want to go after and easily prioritize, which ones to go after first And if you havent yet, please make sure to subscribe to thischannel so that you see More videos that will help you make the most of your online marketing

A great place to start whenbuilding a content plan is to take a look at the competition Understanding which keywords your competitors are focusing oncan clue you into areas where you may lack content or even missing out on potential customers, And even if you dont know who exactly Your competitors are that’s, no problem Im going to introduce you to a tool that can identify them. Foryou Lets dive in

The first Semrush tool, Im going to be showingyou, is our Keyword Gap tool. This is a great tool that compares your site with yourcompetitors and shows keywords that you share and, most importantly, the ones that you’re missing Now this tool will actually suggest competitors here that youcan compare your site to. So, even if you dont have an exact idea of who to compareyourself to the tool, takes care of that for you, For example, Im going to be using Elle

Com, which is a fashionmagazine – And you can see here, that the tool has suggested the websites ofother fashion magazines, Then click compare The keyword, overlap. Visualization is a great way to get an idea of how much or howlittle you share with your competitors, And you will get to also a quick list of the topopportunities But lets scroll down and take a look at the detailed list. Forthe sake of creating a content plan lets filter the results to

Only see keywords that are missing from your site Lets stop for a second, because I really want you to understandhow useful. This is Youre, seeing immediately, which keywords you dont have on yourwebsite and you’re, not ranking for on your website and all your competitorsare. This is just basically a whole list of topics and keywords: thatyou can immediately target You can also filter by traffic volume to help prioritize contenttopics by focusing on ones that are bringing significant traffic to your competition. Lets refine even further and take a lookat, a list of keywords that were missing AND our competitors are ranking in a top ten position for

Now lets select a few keywords and add them to a newkeyword list. Clicking on a keyword is going to take us to the KeywordOverview tool. This tool shows helpful stats about that particular keywords such as search volume and difficulty score. The Question section can provide very useful insights into thequestions. People are asking about your keyword Again. I need to stop

This is so huge You need to understand. I need to highlight this. These are questions that people are already asking about, thekeyword that you want to target. Basically, the people are giving you content ideas. How great is that Understanding? What information people aresearching for what questions they want answered can guide your content. Writing Your content should provide valuableinformation to people asking these questions. Add these keywords to your keyword list Clicking on the name of your keyword list isgoing, to bring you directly to the Keyword Manager tool.

Well, all of the keywords here are compiled along with key metrics, And let me add that in Keyword Manager, you can always update to get the freshest data available. Whichis, usually the same days data So its always the freshest information you can get All of these different metrics can help you organize and moreimportantly prioritize which topics to go after First pay close attention to the Click Potential column. This metric tells you how likely it is that people will actuallyclick on your content.

So there you have it, You can use this list as your master list for content. Creationand use the different filtering options to choose, which content to create first And Im actually going to go even further and show you how somecan actually help you write the actual content. So once we have decided all of this, what are we going to do Very easy Were going to go and write our content and weregoing to do it in the SEO Writing Assistant, which is in our Content, Marketing Dashboard

This tool allows you to check your content against SEO bestpractices and get recommendations for writing the best content Im going to pull now an article from one of my earlier examplescompetitors and use it to show you how the SEO Writing Assistant works And were going to write It right here We enter the right keywords: What is purple shampoo And my database is in the? U

S Im going to click on get recommendations, And we see that this is a good content, good job, Harpers Bazaar. We get suggestions on the readability of the content. We get SEOyour suggestions, which keywords. We should actually use Im going to show you this in real life. For example, somethingthat we should use is sulfate free formula, And you can see that the keyword became immediately. Green becausewe are using something that is helpful right now and that is related to the content that we searched for, And the tool already gives us the keywords that we should beusing.

It gives us also suggestions on the tone of voice andoriginality. You can check it, of course, its going to come out that I copiedall of it, because I did, But this is just to show you, of course, that you can even checkif your content is one hundred percent original And that’s it By following these steps. Youll be easily able tocreate a content plan and even actually start writing some of the content. So if you havent yet please subscribe to this channel, hit the like button and activate the notification bell to see more videos on how to make the most of your onlinemarketing. And if you want to suggest some topics to make videos

On, please leave a comment in the comments section below Ill catch. You guys in the next video bye