hi Im Tom and today Im going to be talking about recent features from Google and Facebook the show where the future of marketing is heading first off a little confession Im a bit of a data geek I recently commended a colleague on a spreadsheet they put together and even though I had nothing to do with me I was just impressed at how we displayed.
the information people needed in a really easy way now being a digital marketer with a borderline obsession with data I spend a lot of time in Google Analytics so you can imagine how excited I was when I saw that youll soon be able to ask analytics a question about your data and get a sick synced answer it wont tell you where to look for it or give you the full report and let you work it out it gives you the exact number an example Google using their demonstration video is what was my revenue last month.
desktop versus mobile this feature isnt available yet but I cant wait for it to arrive why well a simple question like this can take a minute or two to answer and thats speaking of someone who understands analytics pretty well and knows where to look for it the quicker it is to answer these the more questions you can ask and the more insights you can gain allowing you to make better decisions faster theres been a lot of talk in the last few years about the role of artificial intelligence and marketing a lot of the.
time the application of AI seems huge too big for most businesses to even use but this analytics feature is a way that all marketers can take advantage and spend time on strategy the one area of robot cant help with yet Facebook now allows you to target people who have visited your stores or branches using the location settings on a users phone Facebook will let you build a custom.
audience of people who have been in your real world locations I think of it as similar to remarketing of someone who visits your website but likely with a much stronger connection to your brand as theyve actually made an effort to visit a lot has been made about the rise of mobile in marketing and how has changed the game in my opinion though the conversation is usually around being able to reach users all the time or while theyre using a device this new feature is different it talks about a.
growing approach known as proximity marketing proximity marketing and its most targeted users devices called beacons to communicate with users mobile phones these beacons are installed by brands and stores to pass data letting them know that a visitor is entered or is in a specific part of the store they can then send them a notification letting them know about special offers.
or even remind them of what items theyre viewed online some of the bigger brands have been this for a few years the American department store Macys was an early adopter and a colleague recently remarked to me about seeing an ad on Facebook for samsung television that sheets in an harvey norman idea that day so its not quite the same my prediction is that this facebook feature is the first step towards them rolling out a more comprehensive proximity marketing solution for retailers who dont have.the same budgets as Macys or Samsung I wouldnt be surprised if they started providing the because the businesses to enable them to do it watch this space well thats all for me today but Id love to know what you think leave a comment below and Ill be back soon with more.
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