If an AI is helping, you create it that’s fine, but as long as just the audience gets the human feeling from it, I think that’s good. How can we take artificial intelligence and storytelling? You combine those together for markers. What is the future of storytelling in a marketing sense, with the advent of artificial intelligence yeah? I think that well, first of all, I know that, for me, AI is
Not a magic bullet that that that’s the thing its just like anything its a tool now and I think, as long as it marketer you know, looks at that and understands that. I think theyll be fine. So, as we were talking about Alexis doing this commercial, that was pretty stunning, I mean and it is pretty standard car commercial and I guess it might have been worth 60 seconds, but an AI produced this that it created it. So when you look at this, I think that the two things one
One with two things immediately, one is yes look at social media. Excuse me look at artificial intelligence as a tool right, okay, but also understand, and people have to be sort of like trains. To also understand this thing about deep fakes. You know because, and then that’s the thing downstairs was talking about AI ethics, like I could see people at some point. Thinking saying: okay, you know if you can create something in the back or
You can you can create this because again there’s a there’s, a website that’s creating real looking faces. I forgot the name of it, but its its creating real its always creating these real faces of individuals like our face is anybody. This looks like us, so I think the ethics part of it has to be a part of what a marketer is doing. You know you have to you have to have that and then, if you do
Go down the the route of using AI, using AI, to sort of create to create a scenario or create something that’s, not there you’re saying that you know you have to be in with your. You have to understand that that’s, how you can you can you can really destroy the trust in the connection with your audience. So I think yeah. I think the ethics part in terms of how you’re going to use AI but also understand that
the kind of things that are that that have made sort that make storytelling good you know just the power of the story putting the like for example if its storytelling regarding a customer the customer is should be you know the center of whatever it is you know so an AI can can help you do that but as long as you’re putting that expect that that get that um that that human element is when people feel the human element if an AI is helping you create it that’s fine.
but as long as just the audience gets the human feeling from it I think that’s good again use it for storytelling there’s no doubt about it I mean its a its a very affordable tool right now by the way he used to be just kind of held in the hands of a few people now its out there and if its out there you use it its affordable and help you with just about.
everything from sales recruiting yeah it seems like the people that if youve got the cookie cutter types of approaches and I think that’s where AI can probably come in and help and with the other ones it might be also though on the idea that that if you’re trying to be creative than maybe this is a chance to actually kind of combined with the a IRS woman all right let the i guide you into what you think is important but then go back to the creativity that’s going to be up to the the human element and I was.
talking about that I said that creativity is one of the things that one of the the skills that the World Economic Forum says is that we will be you know by by look at this 2030 you know but but it was one of the skills that I think they put up there in 2005 that we would be in 2015 and so creativity was like number seven or.
something like that and now it is going to completely its jumping up there like No to number three so people scales creativity all those things are going to be necessary because they know that the economy is changing functions change because that’s what he is doing its eliminating a function you know people you know they Elon Musk uh says Emily Emily its eliminating jobs well you know yeah you can you can the person can make that argument as well but for the time being its helping you with functions as it helps you with functions.
and and and and and such use it to just kind of scale whatever operation you have.
Leave a Reply